Why Is Content Marketing So Important?

Content marketing is still one of the most used internet marketing strategies, some reports say that more than 80% of companies with online marketing use or are planning on using content Marketing. But what is content marketing? Why is it so important? Why is everyone using it? At Twelve12 we want to share with you some information about content marketing as part of your strategy for Internet Marketing in Orange County, or anywhere else in the world.

SEO Strategies: Increase Your Ranking And Improve ROI

According to Search Engine Watch, the most popular search engine is Google, with an estimated unique monthly visitors of 1.6 billion. If this figure doesn’t convince you to start paying attention to your SEO strategies, I don’t know what will. It is true that there’s more to digital marketing than SEO, but ranking in the top 5 search results on Google is one of the best ways to improve your ROI. At Twelve12, we understand how important is for you to get results, so we want to share with you some insight on how to rank higher using SEO strategies, as part of your overall digital marketing in Orange County.

The Thing About Influencers

If you’ve read a marketing blog in the past 5 years or so, you, too, may have been gripped with fear that you aren’t targeting millennials enough. Using influencers to gain exposure for your product has become a very effective strategy, and yet it has, in a way, come to be defined narrowly as a way to reach millennials. In reality, it can be just as effective for older demographics too, and companies looking for the best digital marketing in Orange County may want to take note of the potential.

Effective Online Marketing: Is Yours?

It doesn’t matter how carefully you design your marketing campaign; at the end of the day, what matters is that you get the expected results. It is true that when you have a professional online strategy, the rate of success of the outcome increases noticeably. The main reason for this is that it is very easy to run an online marketing campaign with all those tools at our disposal, and if everybody else is doing it, why shouldn’t you take part of it, right? It may be harder than you think to actually deliver results without ending up paying more than you expected for nothing at all.

Digital Marketing, Is it Worth The Spend?

Many small business owners think that is not worth it to spend money on a professional Digital Marketing strategy – they’d rather do some research, they end up with one or two ideas and they immediately go and pay a social media ad or advertising on search engines. But, is this really the best option for a small business or a start up?

How To Make Money Online 101

So, you decided that it was time to go online a few years ago, wondering how to handle massive online orders and all those customers’ requests and … nothing. So far, your business hasn’t been able to pick up but a few new clients online. You probably keep reading and looking for an answer, even taking some Facebook ads or an online course and your numbers are still the same.

Reaching Your Customers : Digital Media

When it comes to Internet Marketing in Orange County, we need to consider some variables. At Twelve12 we understand that reaching your customers through the digital channels is a bit different than with traditional marketing. With the traditional media, such as television, radio, newspapers, etc. we only need to develop our advertising campaigns based on the audience that we want to target. We may be a little more thorough and do some other types of segmentation like a focus group and find out the way that our target audience would like to be reached.

Customer’s Relationships

Do you remember the “magic” word that your parents demanded from you all the time? Well, that is the way to go with marketing nowadays. Yes, you don’t have to check the title, we are still talking about digital marketing and I am talking about the word “Please”. Online marketing in Orange County experts tells us that forcing an unwanted ad into a segment is useless, so today we need to ask permission and say please to all those online communities in order to deliver our message. That is if you still want to stay in the game. At Twelve12, we want to share with you some thoughts about this and how it applies to customer relationships.