covid19 virus

Internet Marketing Strategies for Businesses During Covid-19 Crisis

These have been some crazy days with all that is happening around the world around covid-19. Many businesses have been forced to close their doors, or have seen their flow of customers being dramatically reduced. For many business owners, this might be a sign of an economic apocalypse, however, at Twelve12, we strongly believe in the proverbial phrase that says “when life gives you lemons, make lemonade”. We go further, still, adding “and sell it” at the end of that phrase.

We also believe in unity and helping our customers and community when a crisis hits, so from our trenches, we want to share with you some business and Internet marketing strategies in Orange County that may help you during difficult times.

Dont overlook your online presence.

Online presence is something that shouldn’t be overlooked by any company. Almost everyone gets online at least once a day (if not several times a day) and for several hours! TV and radio have been very much displaced by smartphones and computers. Having such an audience captive for most of the day should be noticed by every single company, no matter whether they conduct businesses online or offline primarily. Knowing the importance of online marketing in Orange County, Twelve12 wants to share some more information about online marketing.

Why Is Content Marketing So Important?

Content marketing is still one of the most used internet marketing strategies, some reports say that more than 80% of companies with online marketing use or are planning on using content Marketing. But what is content marketing? Why is it so important? Why is everyone using it? At Twelve12 we want to share with you some information about content marketing as part of your strategy for Internet Marketing in Orange County, or anywhere else in the world.

SEO Strategies: Increase Your Ranking And Improve ROI

According to Search Engine Watch, the most popular search engine is Google, with an estimated unique monthly visitors of 1.6 billion. If this figure doesn’t convince you to start paying attention to your SEO strategies, I don’t know what will. It is true that there’s more to digital marketing than SEO, but ranking in the top 5 search results on Google is one of the best ways to improve your ROI. At Twelve12, we understand how important is for you to get results, so we want to share with you some insight on how to rank higher using SEO strategies, as part of your overall digital marketing in Orange County.

The Thing About Influencers

If you’ve read a marketing blog in the past 5 years or so, you, too, may have been gripped with fear that you aren’t targeting millennials enough. Using influencers to gain exposure for your product has become a very effective strategy, and yet it has, in a way, come to be defined narrowly as a way to reach millennials. In reality, it can be just as effective for older demographics too, and companies looking for the best digital marketing in Orange County may want to take note of the potential.

Effective Online Marketing: Is Yours?

It doesn’t matter how carefully you design your marketing campaign; at the end of the day, what matters is that you get the expected results. It is true that when you have a professional online strategy, the rate of success of the outcome increases noticeably. The main reason for this is that it is very easy to run an online marketing campaign with all those tools at our disposal, and if everybody else is doing it, why shouldn’t you take part of it, right? It may be harder than you think to actually deliver results without ending up paying more than you expected for nothing at all.