Welcome to the thrilling world of Conversion Rate (CR) and Conversion Rate Optimization (CRO)! CR, short for Conversion Rate, is like the magical moment when a hero completes an epic quest. It’s not just about buying; it could be watching a video or clicking a link—diverse adventures await! In the kingdom of digital strategy, online…
Using social media for a small business was almost unthinkable less than two decades ago. With all the changes in today’s world, many companies have seen all the potential surrounding the leading social media platforms. Among other things, social media can be very helpful to create brand awareness, improve your branding, create a communication line…
When the world was taken hostage by the health crisis, some other changes came along with it. We couldn’t behave as usual; there were lockdowns, several companies closed their doors, children had to stay home and attend school remotely; et cetera. With all the restrictions in place, we were thrown on a 10-year-forward-leap regarding our…
Social media networks are a tool that can be of great help for entrepreneurs, small businesses, and new enterprises. In reality, you do not need to be an expert to be able to use social media networks as part of your marketing strategy, but it is not as simple as it seems. That is why…
The concept of digital marketing includes all those activities made online to create relationships with customers, develop a brand, and conduct businesses. It is pretty much everything that we traditionally do but within the online scenario. At Twelve12, we want to share with you some more information about digital marketing in Orange County and some…
Interacting with people on social media channels is a very interesting experience for anyone, however, it can be a hazard for a company if you don’t get it right. If you only use your account to post ads, people will just dismiss your ads most of the time. This can take an even worse turn…
When you think about advertising and promoting brands and/or companies, you probably think radio, T.V., newspaper, magazines, billboards and for a few years now, online. The internet is a great place where a marketer’s creativity has no limits but their own. If I ask you about it, you will probably mention ads on social media,…
Marketing strategies for your online business is not the same as undertaking traditional marketing. In a way, it still has the same components, but it is somewhat different. Since you are not just competing locally, you are usually marketing at a national level and sometimes even globally. But it doesn’t end there; the customer segment…
Google is still one of the most popular search engines worldwide. Several research companies estimate that it has more than a billion visitors each month. That is a huge number of people that you wouldn´t be able to reach through a regular physical location. This doesn’t mean that those more than a billion and a…
Is your digital marketing strategy professional? At Twelve12, we want to help you through these difficult times. We consider you not just another client, but also a friend – what are friends for if not to help each other in times of need? You may have realized by now the importance of having an online…
