Some top marketing firms in Orange County retain clients while others struggle. In fact, some reports say that many companies are turning their heads to hiring in-house marketers, or marketing staff. Why is this happening? You may be thinking that you should follow the trend and look into hiring someone for in-house marketing instead of outsourcing to a marketing firm.
There are many ways of making money online, but if you are in the business of selling products or services, you may want to rethink if you want to sell as much advertising space as possible instead of making money by selling your goods as it may affect your business credibility.
Content marketing is still one of the most used internet marketing strategies, some reports say that more than 80% of companies with online marketing use or are planning on using content Marketing. But what is content marketing? Why is it so important? Why is everyone using it? At Twelve12 we want to share with you some information about content marketing as part of your strategy for Internet Marketing in Orange County, or anywhere else in the world.
According to Search Engine Watch, the most popular search engine is Google, with an estimated unique monthly visitors of 1.6 billion. If this figure doesn’t convince you to start paying attention to your SEO strategies, I don’t know what will. It is true that there’s more to digital marketing than SEO, but ranking in the top 5 search results on Google is one of the best ways to improve your ROI. At Twelve12, we understand how important is for you to get results, so we want to share with you some insight on how to rank higher using SEO strategies, as part of your overall digital marketing in Orange County.
If you’ve read a marketing blog in the past 5 years or so, you, too, may have been gripped with fear that you aren’t targeting millennials enough. Using influencers to gain exposure for your product has become a very effective strategy, and yet it has, in a way, come to be defined narrowly as a way to reach millennials. In reality, it can be just as effective for older demographics too, and companies looking for the best digital marketing in Orange County may want to take note of the potential.
It doesn’t matter how carefully you design your marketing campaign; at the end of the day, what matters is that you get the expected results. It is true that when you have a professional online strategy, the rate of success of the outcome increases noticeably. The main reason for this is that it is very easy to run an online marketing campaign with all those tools at our disposal, and if everybody else is doing it, why shouldn’t you take part of it, right? It may be harder than you think to actually deliver results without ending up paying more than you expected for nothing at all.
At Twelve12, we know that planning is everything when formulating digital marketing strategies. It is true that some companies have some lucky results by default, but most of the time, it is careful planning and smart strategy that makes the difference between a successful result or a costly disaster, and clever strategy is the way we do digital marketing in Orange County.
Many small business owners think that is not worth it to spend money on a professional Digital Marketing strategy – they’d rather do some research, they end up with one or two ideas and they immediately go and pay a social media ad or advertising on search engines. But, is this really the best option for a small business or a start up?
So, you decided that it was time to go online a few years ago, wondering how to handle massive online orders and all those customers’ requests and … nothing. So far, your business hasn’t been able to pick up but a few new clients online. You probably keep reading and looking for an answer, even taking some Facebook ads or an online course and your numbers are still the same.
If you have spent a lot of money in buying social media or search engine ads, and you haven’t seen positive results that are worth the money you’ve paid for them, then you are ready to read this post for some digital marketing tips.
When it comes to Internet Marketing in Orange County, we need to consider some variables. At Twelve12 we understand that reaching your customers through the digital channels is a bit different than with traditional marketing. With the traditional media, such as television, radio, newspapers, etc. we only need to develop our advertising campaigns based on the audience that we want to target. We may be a little more thorough and do some other types of segmentation like a focus group and find out the way that our target audience would like to be reached.