Online trends tend to change at supersonic speed, and platforms that are popular today could be abandoned en masse tomorrow and disappear into oblivion. However, in recent years, some trends have provided some stability to companies and platforms. At Twelve12, we have seen our video production team in Orange County grow at a dizzying pace…
We have already discussed (in past blogs) the best tools to promote a product video online. This has become much more evident during the health crisis that we have been experiencing, and in which we still do not see a clear pattern that indicates that our lives will return to what we previously recognized as…
Media companies in Orange County are often confused with “social media companies”, but despite the enormous amount of online advertising that is happening all around us, social is not the only media that has an impact or that companies use to promote their products and services. At Twelve12, we want to talk to you a…
Video production in Orange County is still one of our most requested services at Twelve12 by our clients. Marketing using videos keeps trending year after year, along with content marketing, and it is among the most efficient ways to promote a business. However, corporate videos and brand videos are not the only way to help…
At Twelve12, we wanted to share with you, some vital marketing information, shared by our video production team in Orange County. Have you been questioning yourself as to whether you should use video to promote your business? Most company owners have, and many put that thought back in the box and revisit every other month,…
Are you harnessing video production? A great way to put your company on the online map is to deliver relevant and interesting content to your customers. There are many ways to achieve this. For example, you can have an online blog about topics that relate to your type of business, or you can write a…
The number of internet users that spend time watching videos is overwhelming. It is suggested by some publications that numbers are over 70%. With so many apps, it is very easy to share rich video content in just a few minutes. Under this light, it is very complicated to understand why some companies are still…
It will take a lot of time for everyone to get over what has been happening right now. As we have been seeing for the last few months, frightening events are occurring in front of our eyes and we are just not able to do much more about it other than to listen to what…
One of the key factors of a business is the way communication with customers is established. You can have an excellent business model, with a product with good characteristics, at very attractive prices, and yet if you choose the wrong channels of communication, you will not be able to attract the attention of the segment…
When it comes to evaluating your marketing efforts on social media, one of the most fundamental metrics is your brand’s reach. Reach, to put it simply, is the amount of people exposed to your content. Reach is a relatively new thing. That’s because it’s only become possible to measure with accuracy on social media platforms,…
