Using Video To Deliver Your Message

It is a fact that using video to deliver your message to your customers is one of the best ways to do it. In today’s world,  we are surrounded by images and videos, and who doesn’t like to share a good video clip about cats being mischievous, babies being cute, or dogs behaving like clowns? Some may have different interests – political, gourmet, fitness – the list is endless. The part that we can’t deny is that we’d rather watch a video than read a whole page with information. As interesting as it might be, it is way better when you have music and images to go along with the information that is being shared.

Video and Trust

We have discussed before the importance of content marketing, and by now, almost everyone who follows our blog knows that content marketing is still one of the most powerful tools that we have to make our company relevant and get more customers as a result.

The Power of Audiovisual Content.

Audiovisual content is more than 30% likely to be watched and shared by your target audience

The internet is an amazing tool, and almost everyone in the developed world has access to it. We are more connected than ever throughout the globe. Even the most remote places in the world have access if they choose to, through satellite services. And with some creativity, we can do whatever we want at any time and reach multiple places. Just think about the way Arnel Pineda, current lead singer for the famous band Journey, became a star: he posted his videos on YouTube and was contacted by the band. This is just an example of the power of this technology.

The Basics: How To Shoot A Great Video

Making a video is a great and fun way to communicate with others, and you can use a video for many things: for personal reasons, like a wedding or a birthday; to share ideas on a topic like the environment, health or politics; to build up a reputation or to promote a company; or maybe to give an online class. The reasons can be many. But you want will always want to get is a good quality video, either to capture a personal moment and share it with family and friends, or for professional reasons.

Important Aspects of Online Video

Did you know that online video marketing is one of the most effective tools for your company to raise your brand awareness, improve your brand’s image, reach your target audience, and ultimately improve your conversion rate? Yes, I believe that you already know this, and I am also sure that you are aware about how people enjoy sharing interesting and creative videos with their friends and family. What you might not be aware of is that some videos will receive more than 30% more views than others, even if they have really good content.

Learning from BuzzFeed

There’s no question BuzzFeed’s hyper-digestible video content has been a game changer in the industry. For, those in the business of creating brand videos, how far should this paradigm be applied to content?

The numbers say it all. BuzzFeed is one of the content-creation pillars of social media, with an average of 3 billion video views per month, a global audience of 650 million, and 200+ million unique monthly visitors per month. By any metric, this is a huge amount of content, reaching an equally huge audience. What allows BuzzFeed to get this kind of traction, and what can agencies for video production in Orange County learn from them?