When it comes to evaluating your marketing efforts on social media, one of the most fundamental metrics is your brand’s reach. Reach, to put it simply, is the amount of people exposed to your content. Reach is a relatively new thing. That’s because it’s only become possible to measure with accuracy on social media platforms, including LinkedIn, Instagram, Pinterest, and most noticeably, Facebook. Whether you’re putting out an ad or promotion or working with a team that does video production in Orange County to put out organic content for your brand.
It is undeniable that content marketing is still one of the most powerful tools for any company to engage with the customers, however, the type of content is evolving rapidly, just as the customers are. Video content has proven to be even more engaging than purely textual content, and this phenomenon is the result of being more visually attractive to the audience than plain text or simple images. Go ahead and take a look at every social media platform – what used to be image sharing is becoming video sharing at a very fast pace.
For some it has gone unnoticed, but are you aware of the exponential increase in the of videos in all digital media? It is absolutely incredible. Go back a few years in your memory: Facebook alone mainly consisted of sharing some lines of text, external links, and pictures. Currently, online videos constitute a big part of the content of our Facebook walls. Such is the impact that this particular network has on users, that some companies have chosen to prohibit the use of cell phones during work hours.
In the present day, almost every content market prefers videos – videos are more likely to engage online consumers than any other form of media. This means that if you’re one of those companies or brands who aren’t yet in the game of video marketing, you are at risk of being left behind by your competitors. That’s because videos provide a better chance of really reaching your customer base, captivating their attention, and actively engaging with them.
It is a fact that using video to deliver your message to your customers is one of the best ways to do it. In today’s world, we are surrounded by images and videos, and who doesn’t like to share a good video clip about cats being mischievous, babies being cute, or dogs behaving like clowns? Some may have different interests – political, gourmet, fitness – the list is endless. The part that we can’t deny is that we’d rather watch a video than read a whole page with information. As interesting as it might be, it is way better when you have music and images to go along with the information that is being shared.
We have talked about the importance of using the right strategies in digital marketing, it is no longer just about sharing pictures, or a very long post. Videos are among the most effective tools to make yourself noticed online. It is also a great way to introduce your company to investors and as a part of the induction program for employees.
Greetings to all of our readers and happy New Year! At Twelve12 we are excited about this new beginning, we are sure that it will bring many great things for all of us. New strategies, new marketing plans, and maybe finally a video with our team of video production in Orange County.
We have discussed before the importance of content marketing, and by now, almost everyone who follows our blog knows that content marketing is still one of the most powerful tools that we have to make our company relevant and get more customers as a result.
One of the most powerful tools to spread a message is through a video. In so many ways, you can use it to show your company to your customers, to train new employees, to attract investors, or as advertising material.
Audiovisual content is more than 30% likely to be watched and shared by your target audience
The internet is an amazing tool, and almost everyone in the developed world has access to it. We are more connected than ever throughout the globe. Even the most remote places in the world have access if they choose to, through satellite services. And with some creativity, we can do whatever we want at any time and reach multiple places. Just think about the way Arnel Pineda, current lead singer for the famous band Journey, became a star: he posted his videos on YouTube and was contacted by the band. This is just an example of the power of this technology.
Making a video is a great and fun way to communicate with others, and you can use a video for many things: for personal reasons, like a wedding or a birthday; to share ideas on a topic like the environment, health or politics; to build up a reputation or to promote a company; or maybe to give an online class. The reasons can be many. But you want will always want to get is a good quality video, either to capture a personal moment and share it with family and friends, or for professional reasons.
Statistics show that the number of videos watched online everyday by people is estimated in billions of views on any of the most common social media platforms and apps. Also, more than 70% of internet users spend more time watching videos on the internet than doing a different activity. If there are so many people watching videos, why are you not using this amazing tool for your company?