In honor of Father’s Day, a piece loosely inspired by Robert Kiyosaki’s thought-provoking book, Rich Dad, Poor Dad. What can these two different approaches to growth teach us about the nature of business—specifically, the nature of strategic planning for growth?READ MORE
We all know that videos are a powerful tool to sell and communicate our ideas, businesses, products and services.
If you are a local company looking to increase your sales, you will want to have the best Video Production in Orange County that you can get, but if your budget can’t afford to outsource this service or if you just want to do it for fun, then keep on reading…READ MORE
SEO, CMO, SEM, PPC, CPM, CPT: these and many others are all acronyms related to the digital marketing world. If you have online presence, you should at least get to know some of the most used terms for Online Marketing in Orange County.
Why is it so important for you to be familiar with the online marketing terminology?READ MORE
When you hear the old boy scout saying, “Leave the earth better than you found it,” it’s easy to think of mountain lakes with garbage that needs to be picked up, or oil spills that threaten coastal ecosystems, or factories that are polluting the skies and the waters, and that somehow need to be stopped. We as a race have made great strides over the past few decades in awareness of the ecosystem we inhabit. Still, with all the effort placed on helping the earth we live in, we’re still deeply lacking in awareness of the people who live here with us–the neighbors, friends, relatives, and co-workers we see every day. As a marketing agency in Orange County, we see countless businesses come through our doors, and one aspect of successful businesses that all share, is that a successful company makes the lives of its customers and employees better in some way.READ MORE
What exactly do we mean when we talk about a brand? Whenever we refer to a brand, the meaning that we give it depends on the context of the conversation. We cannot just think about a definition and encase all the possible denotations. This is probably why so many people that don’t belong to the marketing world struggle to understand the meaning of the word “brand”. Let Twelve12, a top branding agency in Los Angeles, throw some light into brand understanding…READ MORE
Is your business fueled by coffee or tea? These two drinks provide very different kinds of energy. Long-term and short-term strategic planning, in order to be successful, should be built on BOTH types, and your business should make the goal to find a marketing company in Orange County that knows the difference.READ MORE
What do you look for when you decide to promote your company online? You may be looking to increase your brand awareness, maybe to dip your toes into the online environment and see how it works for your small business, or you may also be looking to increase your customer’s database. Ultimately you are looking to sell more. Nobody has ever come to us looking for a strategy to reduce their sales.READ MORE
Summer vacations are when we relax, enjoy the nice weather, and maybe take our mind off work for a bit. It’s healthy—even necessary for people to go through seasons of greater and lesser productivity. But if you’re using similar logic when thinking about the amount of effort you’re putting into your business, you may be entering into a dangerous season. As an Orange County marketing agency that often helps companies with short- and long-term strategic planning, we look at how to ensure that the summer effect doesn’t take the wind out of your sails.READ MORE
Logos are the centerpiece of your brand identity. Looking out over the vast and varied landscape of logos, it seems almost impossible to navigate the endless options out there toward the one that will express your company best. This is why many people don’t think twice about going to a branding agency in Orange County…READ MORE