B2B Marketing : Bringing New Customers

Are you in the b2b sector? If you are, you probably know by now how difficult is to attract more customers into your business. Most of them already have a preferred supplier and some of them become personal friends with the person in charge of the purchase decision. We have to come up with fantastic deals in order to make a prospect even try our products or services. Is there anything you can do about it?

READ MORE

Content Marketing for Small and New Businesses

Internet marketing can be confusing, especially for those who are new to the online marketing environment. There are many options out there and when it comes to deciding, you just can’t make up your mind about what would be your best approach. At Twelve12, we understand how confusing this moment is for most small and new business owners, and we want to share with you some great ways to start doing effective internet marketing.

READ MORE

Boost Your Branding Strategies

A new product is like having a baby, it is full of hope and dreams and we are always sure that it will achieve greatness – but it is up to us to make sure that our “new baby” gets all the advantages to make it a success. It doesn’t matter if there’s an economic crisis, there’s always room for new business approaches and innovative products and services.

READ MORE

The Power of Audiovisual Content.

Audiovisual content is more than 30% likely to be watched and shared by your target audience

The internet is an amazing tool, and almost everyone in the developed world has access to it. We are more connected than ever throughout the globe. Even the most remote places in the world have access if they choose to, through satellite services. And with some creativity, we can do whatever we want at any time and reach multiple places. Just think about the way Arnel Pineda, current lead singer for the famous band Journey, became a star: he posted his videos on YouTube and was contacted by the band. This is just an example of the power of this technology.

READ MORE

How To Do Online Advertising Effectively

As users, we are in the middle of an online advertising war; you thought it was bad when you couldn’t control your TV content? That was a child’s play compared to online advertising, where even your neighbor is drowning you with constant Facebook posts of his/her latest home business. We can only sigh and block their posts, download ad blockers and do whatever we can to keep our privacy as much as we can and to avoid unwanted online advertising.

READ MORE

Has Your Brand Become Boring? How To Make It Captivating Again

It happens to the best of us: we did all the hard work, we turned a business idea into a great business, we have a great brand and then one day, our customers decide that they want something different, something exciting, something … not boring. This is the moment where many business owners scratch their heads, pull their hair and wonder what happened. As a Branding Agency in Los Angeles, we have seen this story many times. But not to worry, at Twelve12 we want to share with you some insight about what you may be doing wrong.

READ MORE

Digital Marketing, Is it Worth The Spend?

Many small business owners think that is not worth it to spend money on a professional Digital Marketing strategy – they’d rather do some research, they end up with one or two ideas and they immediately go and pay a social media ad or advertising on search engines. But, is this really the best option for a small business or a start up?

READ MORE