Beware of DIY Marketing, Why You Need a Professional Marketing Plan.

A few days ago, I was talking to someone that is having trouble with his business. I have known this person for years and he owns a small company that is related to the advertising industry. He sells raw material for other companies.

Over the years I’ve been trying to explain to him the importance of having a professional marketing plan, but unfortunately, he has dismissed all my efforts.

READ MORE

Why Some Products Are Impossible To Resist

Today, I want to talk to you about how any marketing team, just like the Orange County marketing team, develops products and strategies to attract customers. Do you remember when was the last time that you bought something and couldn’t stop using it? How good you felt when you first got it? Think about a new car: the sound of a powerful engine or the lack of sound when you tried a hybrid for the first time. Remember how the interiors felt in your hands, the way you felt when you saw that car, the colours, the design, and what most of us love, the distinctive smell of a new car. It is like listening to a masterpiece for the first time, it can’t get better than that.

READ MORE

Why You Need A Professional Marketing Agency.

Anyone can develop a logo or make a pretty ad, you can even buy attractive templates online and order prints in a matter of minutes and it comes at a great price too – but is this really a synonym of marketing?

The main difference between just an ad and an ad that actually delivers results is not how pretty it looks, or how many times you get “likes” or get “followers”:  a true professional marketing agency in Orange County or anywhere in the world will develop an ad or any other marketing materials that work for any type of results that you are looking for.

READ MORE

Internet Marketing Strategies : Senses and Emotions

It is well known by now that to have a successful marketing campaign, it is imperative to connect with our customers on a deeper level. Traditional marketing used to appeal to visual content rather than anything else in order to reach customers; today, the same customers are well informed and they rely on opinions from family and friends to try or buy a product. We can no longer tell our customers how amazing our products are and expect them to believe us and rush to buy our product or service.

READ MORE

How A Well-Developed Brand Grow Businesses

Branding is still one of the key factors for any business, big or small. Even if you are a small local company, the development of your brand could make the difference between having a successful business or a constant struggle to even make enough money to pay the bills. At Twelve12, we want to share with you some of the most important functions of a brand from the retailer’s point of view in Orange County branding.

READ MORE

Explaining The True Meaning Of Branding

I was talking to some people a few days ago, and I realized how difficult it was for almost all of them to try to explain what branding means. The overall consensus was that branding is when a company has a distinctive identity and you can recognize it. At Twelve12, we get a lot of questions about why we do or don’t do some things when we are designing a branding campaign, so we decided to share with you some information about branding in Orange County.

READ MORE

Video and Trust

We have discussed before the importance of content marketing, and by now, almost everyone who follows our blog knows that content marketing is still one of the most powerful tools that we have to make our company relevant and get more customers as a result.

READ MORE

Where To Start Doing Business Online Marketing?

It seems like doing online marketing is the easiest thing in the world; everybody knows about it, your high school friend has a blog and a fan page with “a lot” of followers, and she had offered to help you out with yours and even share your content with those followers. And we also see multiple companies that offer attractive deals for just a few dollars that will make you a millionaire overnight. But let’s be real for a second here, do you think that if it was so easy you would be looking for information?

READ MORE

SEO Strategies: Increase Your Ranking And Improve ROI

According to Search Engine Watch, the most popular search engine is Google, with an estimated unique monthly visitors of 1.6 billion. If this figure doesn’t convince you to start paying attention to your SEO strategies, I don’t know what will. It is true that there’s more to digital marketing than SEO, but ranking in the top 5 search results on Google is one of the best ways to improve your ROI. At Twelve12, we understand how important is for you to get results, so we want to share with you some insight on how to rank higher using SEO strategies, as part of your overall digital marketing in Orange County.

READ MORE

The Limits Of Branding

Branding can do a lot, but it can’t do everything. Organization after organization regularly dedicates thousands of words on describing what branding is, why you need it, and what it can do for you. The short version is probably something like, “it’s everything your company says, does, and is!” This is true, but when a branding company in Orange County explains it that way, it might not be helpful in painting the full picture. If you’ve already had that discussion, perhaps an equally helpful way to approach branding comes from the other side of the table—what are the limitations to what good branding can do?

READ MORE

Make Your Online Business Happen Today

Are you ready to make some money with your online business? That is a great thing, at Twelve12, we get very excited when someone decides to take the bull by the horns and take the wheel of their own destiny. We know that this can be as scary as it can be exciting, but we can help you all the way so you can achieve your dreams and live the life that you have been looking for.

READ MORE