Best Internet Marketing strategies for your Small Business

It seems that you must be living under a rock, in the middle of the desert if you are not familiar with the internet by now. Pretty much everyone is online now: kids use it to play with friends and for their school, teachers and other professionals use it for personal and business reasons, and even seniors, who were very much against the use of technology, have found new ways of interacting with family and friends from the comfort of their living rooms. Some of them are even offering knitting classes and selling stuff online! It is an amazing time for everyone.

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The Branding Process Decoded

We hear about the importance of branding all the time, and we try to do our best to keep up and do what we believe branding is all about: design a nice logo, develop our image, and ask our friends and relatives their opinion about our choices. This is not a bad thing, but there´s more to branding than just a logo or a catchy phrase, and at Twelve12, we want to share some information about the branding process with you and answer any questions that you may have about Orange County branding.

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The Brand: How Can New Customers Know You?

We’ve all been there—it’s late, you’re driving in an unfamiliar neighborhood, and you’re hungry for a burrito. As you drive down a main thoroughfare, you’re confronted with the choice between the knowns: Del Taco, Rubio’s, or whatever other chain dominates the area, and the unknowns: the various Mexican places that dot the strip malls, with names like “Taco Pronto,” “Taqueria Vallarta,” and so on. What place do you go for? If you’re feeling adventurous, and if the sign still has most of its neon working, you may go for one of these wild card options. The truth is, though, that most people will naturally gravitate to the chains.

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Make Your Own Brand Statement

The secret behind the success of a brand is a combination of factors, and even though there are some similarities among different companies, there’s always something that makes them stand out from the crowd and makes them unique. At Twelve12, we have been helping many different businesses to develop their branding in Orange County and all over the world, and we want to share with you some of our experiences that may help you develop your own brand statement.

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Keeping it Real: Personas Matter in Marketing.

As a company, getting to know the demographic details of your customers is step one in connecting with them. Find out as much as possible about the people you depend makes it possible to better speak their language, customize your products and services to their needs over time, and, well, just find them when you’re marketing. The best marketing agencies in Orange County can help you do this, but it will also take an internal commitment on the part of your business.

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The Thing About Influencers

If you’ve read a marketing blog in the past 5 years or so, you, too, may have been gripped with fear that you aren’t targeting millennials enough. Using influencers to gain exposure for your product has become a very effective strategy, and yet it has, in a way, come to be defined narrowly as a way to reach millennials. In reality, it can be just as effective for older demographics too, and companies looking for the best digital marketing in Orange County may want to take note of the potential.

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