Choosing The Right Marketing Company

Marketing companies in Orange County, such as Twelve12, understand that keeping to an appropriate marketing plan is one of the most important activities of any business. After some attempts to do it on their own, some entrepreneurs decide to delegate the marketing to a company specialized in this arena, but it is common to face some problems in the path of making a choice. How to know which marketing agency suits you best?

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Which marketing strategy will work for your business?

Which marketing strategy is right for your business? If we review the most successful brands and products on the market, we will find that their marketing is associated with the customer 100% of the time. Of course, there are multiple examples of products that became a success and that were not precisely developed thinking about customer needs, but these examples are mostly consistent with a transient trend where the entire company tends to disappear or simply not have another equally famous product for the rest of its existence. But as a general rule, the success of products and services is closely linked to the customer experience rather than to the creation of the product.

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Why You Should Not Do Your Own Marketing

Should you do your own marketing? Many people share the idea that marketing only includes two tasks: advertise and sell. Moreover, in many ways, a lot of entrepreneurs believe that the marketing department spends a lot of time making pretty ads at the most expensive cost, and spending a lot of company resources. Inquiring of a majority of CEO’s, the most likely answer is that marketing plays a major role in any company, but most of them fail to define such importance beyond sales and profit.

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Your Website’s Statistics

The analytics of a business and your website’s statistics provide a lot of useful information for the entrepreneur, but if you are not familiar with the options and the scope, it is very easy to feel overwhelmed and simply ignore them. At Twelve12, we are constantly looking for ways to help our customers with their Internet Marketing needs, in Orange County or anywhere else in the world.

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Branding Beyond a Logo Design

If you just start your business and want to create a brand, you will encounter two important points regarding branding and branding beyond a logo is critical.

The first is that you have a blank canvas to be as creative as you want, and the second is that, if you do not have a clear idea of ​​what you want to convey,  you will be overwhelmed by the infinite number of options that you will have at your fingertips. These include using colors or not and a vintage, sober, artistic, geometric, third-dimensional logo, etc.

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The Importance of Online Videos And Your Company

For some it has gone unnoticed, but are you aware of the exponential increase in the of videos in all digital media? It is absolutely incredible. Go back a few years in your memory: Facebook alone mainly consisted of sharing some lines of text, external links, and pictures. Currently, online videos constitute a big part of the content of our Facebook walls. Such is the impact that this particular network has on users, that some companies have chosen to prohibit the use of cell phones during work hours.

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How Does Brand Awareness Work

People from all over the world get online on a daily basis and brand awareness is key to doing business successfully. The statistics that are published online about this topic say that new users get online every day increasing the numbers into millions of users. Being among them, you can agree that we are constantly being bombarded by brands everywhere, at websites, social media, even while playing games.

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