Talk To Me: Why Good Branding Has to COMMUNICATE.

Good branding is reaching your customer with the IDEA of your company—your brand. If you want your company to succeed, it is essential to consider your brand. Your brand includes your unique personality, your core values, and what you are really about. Your brand should send a message to customers about who you are and what you stand for. It should show people what to expect from your business and the products or services you provide. You know your brand, but you may need to enlist the services of a branding agency in Orange County to get that message across to your audience: knowing your brand is just the start; good branding has to TALK.

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Your Brand’s Reach: Social Media and Beyond

When it comes to evaluating your marketing efforts on social media, one of the most fundamental metrics is your brand’s reach. Reach, to put it simply, is the amount of people exposed to your content. Reach is a relatively new thing. That’s because it’s only become possible to measure with accuracy on social media platforms, including LinkedIn, Instagram, Pinterest, and most noticeably, Facebook. Whether you’re putting out an ad or promotion or working with a team that does video production in Orange County to put out organic content for your brand.

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Reasons To Hire Professionals for Great Video

It is undeniable that content marketing is still one of the most powerful tools for any company to engage with the customers, however, the type of content is evolving rapidly, just as the customers are. Video content has proven to be even more engaging than purely textual content, and this phenomenon is the result of being more visually attractive to the audience than plain text or simple images. Go ahead and take a look at every social media platform –  what used to be image sharing is becoming video sharing at a very fast pace.

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Good Branding to Help Your Company Grow

Good branding is the holy grail of companies, or it should be. When a potential customer recognizes a brand and it generates a feeling of familiarity and confers confidence, half of the sales work is done, and the rest is basically delivering a message to the potential buyer that should be attractive enough to help the customer decide to purchase your product or service over other brands that have similar offers.

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Select The Right Online Marketing Service

Are you one of those people who have tried to start an online marketing project and, in the end, it has become so confusing that you have decided not to do it, over and over again? At twelve12 we know how difficult it can be to decide on the best option and we want to share with you some information about online marketing in Orange County that may clarify some of your doubts and help you get closer to your goals.

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Choosing The Right Marketing Company

Marketing companies in Orange County, such as Twelve12, understand that keeping to an appropriate marketing plan is one of the most important activities of any business. After some attempts to do it on their own, some entrepreneurs decide to delegate the marketing to a company specialized in this arena, but it is common to face some problems in the path of making a choice. How to know which marketing agency suits you best?

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Which marketing strategy will work for your business?

Which marketing strategy is right for your business? If we review the most successful brands and products on the market, we will find that their marketing is associated with the customer 100% of the time. Of course, there are multiple examples of products that became a success and that were not precisely developed thinking about customer needs, but these examples are mostly consistent with a transient trend where the entire company tends to disappear or simply not have another equally famous product for the rest of its existence. But as a general rule, the success of products and services is closely linked to the customer experience rather than to the creation of the product.

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Why You Should Not Do Your Own Marketing

Should you do your own marketing? Many people share the idea that marketing only includes two tasks: advertise and sell. Moreover, in many ways, a lot of entrepreneurs believe that the marketing department spends a lot of time making pretty ads at the most expensive cost, and spending a lot of company resources. Inquiring of a majority of CEO’s, the most likely answer is that marketing plays a major role in any company, but most of them fail to define such importance beyond sales and profit.

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Your Website’s Statistics

The analytics of a business and your website’s statistics provide a lot of useful information for the entrepreneur, but if you are not familiar with the options and the scope, it is very easy to feel overwhelmed and simply ignore them. At Twelve12, we are constantly looking for ways to help our customers with their Internet Marketing needs, in Orange County or anywhere else in the world.

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