Leave the Earth Better than You Found It

When you hear the old boy scout saying, “Leave the earth better than you found it,” it’s easy to think of mountain lakes with garbage that needs to be picked up, or oil spills that threaten coastal ecosystems, or factories that are polluting the skies and the waters, and that somehow need to be stopped. We as a race have made great strides over the past few decades in awareness of the ecosystem we inhabit. Still, with all the effort placed on helping the earth we live in, we’re still deeply lacking in awareness of the people who live here with us–the neighbors, friends, relatives, and co-workers we see every day. As a marketing agency in Orange County, we see countless businesses come through our doors, and one aspect of successful businesses that all share, is that a successful company makes the lives of its customers and employees better in some way.

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What do we mean when we say “Brand”?

What exactly do we mean when we talk about a brand? Whenever we refer to a brand, the meaning that we give it depends on the context of the conversation. We cannot just think about a definition and encase all the possible denotations. This is probably why so many people that don’t belong to the marketing world struggle to understand the meaning of the word “brand”. Let Twelve12, a top branding agency in Los Angeles, throw some light into brand understanding…

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Good Vs Bad Marketing Companies

What do you look for when you decide to promote your company online? You may be looking to increase your brand awareness, maybe to dip your toes into the online environment and see how it works for your small business, or you may also be looking to increase your customer’s database. Ultimately you are looking to sell more. Nobody has ever come to us looking for a strategy to reduce their sales.

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Avoiding the Summer Effect

Summer vacations are when we relax, enjoy the nice weather, and maybe take our mind off work for a bit. It’s healthy—even necessary for people to go through seasons of greater and lesser productivity. But if you’re using similar logic when thinking about the amount of effort you’re putting into your business, you may be entering into a dangerous season. As an Orange County marketing agency that often helps companies with short- and long-term strategic planning, we look at how to ensure that the summer effect doesn’t take the wind out of your sails.

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