Businesses have long been concerned with how to stand out from the competition. Branding agencies in Orange County do everything possible to deliver a brand that makes that happen. Still, one of the most crucial fronts for your brand is the box, and packaging design services are more important than ever, especially in a post-eCommerce selling environment.READ MORE
As we evolve with the digital economy, we need to adjust the way that we commercialize our products and services, especially online, and with so many options out there, we need to be able to customize and personalize our products and services like never before. This is one of the most interesting aspects that we do at Twelve 12 for our customers of digital marketing in Orange County.READ MORE
As we have said in previous articles, digital marketing is not the “new” marketing and it is also not part of traditional marketing either, so we need to understand the way that we are trying to do business so we can succeed in our strategies and goals and adjust our designs accordingly.READ MORE
Knowledge is power: we all have heard this before. If you don’t know your business, your customers, or your competitors, your strategies will be ineffective and if for some unknown reason they work, it will probably be a coincidence. At Twelve12, we want to help you go through the whole process of understanding your internal and external business environment and guide you as your Marketing Agency in Orange County until you achieve exactly the results that you are seeking.READ MORE
Championed for centuries as an example of divine expression in nature and art, the golden ratio has its skeptics as well. In the highly subjective world of design, can a mathematically specific ratio be credited with a greater power of attraction? We tend to think definitely, and Orange County branding agencies looking to add power to their work should consider incorporating it in their work.READ MORE
As a marketing specialist I believe that you can’t always use the same mixture of components to deliver successful results for every company every time.
What I do is explore and find out what other businesses have been doing – the worst mistakes and the greatest successes. Don’t believe for a second that I am telling you to go out there and start copying what your competition is doing, it won’t help you that much. What I mean is that you should watch, compare, learn and surpass your enemies. I know, it is a strong word to use, but it is also a battle of sorts; you fight to get more market, you fight to get more clients, and let’s face it, and you fight to steal their customers. It is a marketing war (figuratively speaking).READ MORE
Did you know that online video marketing is one of the most effective tools for your company to raise your brand awareness, improve your brand’s image, reach your target audience, and ultimately improve your conversion rate? Yes, I believe that you already know this, and I am also sure that you are aware about how people enjoy sharing interesting and creative videos with their friends and family. What you might not be aware of is that some videos will receive more than 30% more views than others, even if they have really good content.READ MORE
There’s no question BuzzFeed’s hyper-digestible video content has been a game changer in the industry. For, those in the business of creating brand videos, how far should this paradigm be applied to content?
The numbers say it all. BuzzFeed is one of the content-creation pillars of social media, with an average of 3 billion video views per month, a global audience of 650 million, and 200+ million unique monthly visitors per month. By any metric, this is a huge amount of content, reaching an equally huge audience. What allows BuzzFeed to get this kind of traction, and what can agencies for video production in Orange County learn from them?READ MORE
Talking about fast moving consumer goods (FMCG) or consumer packaged goods (CPG) now that the online shopping has been growing so fast in the past few years, are the branding rules going to be the same? Or should we consider a different approach? Consider reading this piece from top to bottom before you design your Orange County branding strategies if you are in this market segment.READ MORE