Is Your Marketing Really Effective?

Many small businesses fail to understand the importance of marketing and the impact it has or could have on the success or failure of their operations. In many cases, the opportunity to create a business simply takes shape and the owners are carried away by inertia, taking on the role of passengers rather than the driver. At Twelve12, we know that as time goes by, there is a moment when it becomes evident that you need to have a marketing plan.

READ MORE

Connect with Your Customers – Choose the Right Channel!

One of the key factors of a business is the way communication with customers is established. You can have an excellent business model, with a product with good characteristics, at very attractive prices, and yet if you choose the wrong channels of communication, you will not be able to attract the attention of the segment you want to target. At Twelve12, however, we believe that there are many ways of connecting with your customers and potential clients without spending more than you had planned for your marketing budget. We want to talk to you now about how video production in Orange County may be the best way to get in touch and connect with your market segment.

READ MORE

Internet Marketing Strategies for Businesses During Covid-19 Crisis

These have been some crazy days with all that is happening around the world around covid-19. Many businesses have been forced to close their doors, or have seen their flow of customers being dramatically reduced. For many business owners, this might be a sign of an economic apocalypse, however, at Twelve12, we strongly believe in the proverbial phrase that says “when life gives you lemons, make lemonade”. We go further, still, adding “and sell it” at the end of that phrase.

We also believe in unity and helping our customers and community when a crisis hits, so from our trenches, we want to share with you some business and Internet marketing strategies in Orange County that may help you during difficult times.

READ MORE

Branding: Piece of the Puzzle?

A Brand is not just a name for a product; a brand is something that, when well managed, leaves a lasting impression in the consumers’ minds. Even beyond the sole purpose of giving a product identity, it reflects many of the characteristics of the target market, their choices, and even their social behavior. A brand is so important for a company that at Twelve12, we want to share with you some information about branding in Orange County or anywhere in the world.

READ MORE

Dont overlook your online presence.

Online presence is something that shouldn’t be overlooked by any company. Almost everyone gets online at least once a day (if not several times a day) and for several hours! TV and radio have been very much displaced by smartphones and computers. Having such an audience captive for most of the day should be noticed by every single company, no matter whether they conduct businesses online or offline primarily. Knowing the importance of online marketing in Orange County, Twelve12 wants to share some more information about online marketing.

READ MORE

Some of The Most Common Marketing Goals

There are many ways where marketing can get involved in a company’s development plan. The bigger the company, the bigger the reach and degree of involvement of the marketing department. In some cases, even the way a product is delivered is supervised and influenced by the marketing department. At Twelve12, we want to share with you some of the most common marketing goals that are usually requested of the marketing companies in Orange County.

READ MORE

How to Become an Influencer?

In this age where the paradigm of making a living working for a company is less and less appreciated by people who are entrepreneurs at heart but haven’t been able to become one, we find many ways to earn income in less conventional ways. In the last decade the figure of the influencer has emerged, which has proven to be a very innovative way to obtain monetary resources without the need to sell anything other than an opinion and market reach value.

READ MORE