Public Relations| Orange County
A successful campaign is much more than just making the perfect product, website and commercial. If no one knows about you, you’re at a standstill! That’s where Twelve12 can help in launching your brand to the world. A successful PR campaign will spread your word.
Proud to be among the top marketing companies in Orange County, Twelve12 is a professional team of technologically savvy, talented, creative entrepreneurs whose expertise and passion for digital and online marketing is unrivalled.
We do it all – from logos to website design; branding and visual identity to video production; SEO to content creation; social media and internet marketing to public relations; and traditional print, TV, and radio to photography and software development. We have the tools and techniques to not only transform your company to bring your vision for it to fruition, but we also have the experience to understand your goals and your niche and to provide effective solutions.
Our clever marketing strategies will put you on the road to success. As a top marketing agency in Orange County, we offer a flexible, collaborative approach and we will work with you to achieve success on your behalf.
PRESS RELEASES AND PRODUCT LAUNCHES
Press Release are critical to getting your news picked up by worthy sources, and spread to your target audiences. And your very first release is possibly the most important. So whether you’re launching a new product or service, or want to share a newsworthy event, the capable hands at Twelve12 can help, from writing, to distribution, to analytics.
TV & RADIO
TV & Radio are probably still the most used forms of multimedia and still the most effective way to communicate with the masses. With Twelve12’s solid TV and media background, we’ll help you spread the word.
CONSUMER PERCEPTION
Consumer perception is often unpredictable, and highly influential to the success of your brand. At Twelve12, we can sample and poll your target audience on any range of data, from brand like ability to spending preferences, and help you focus on the areas that matter and bring a return on investment.
Give us a call to have a chat about your branding vision or arrange to meet with us.
work with usWhat is the best definition of public relations?
Public relations or PR manages and influences the way consumers perceive a person, brand, company, or other organization. Its focus is on maintaining a favorable corporate, commercial, or personal image, and handling shareholder enquiries and media requests.
What do public relations do?
Public relations firms manage the way information is disseminated to the public. This includes sharing important brand, company, or organization news or events, maintaining brand image, and crisis communications to positively spin a negative story, event, or situation. This is achieved using news conferences, press releases, interviews, social media posts, and more.
Who needs PR services?
If you seek a positive public image, you need PR! From businesses and brands to politicians, celebrities to medical providers, influencers to financial and legal entities, schools and colleges, and individuals, everyone with a public profile can benefit from the right PR strategy.
What are the 7 types of public relations?
- Strategic communications – supporting the priorities of the client.
- Media relations – managing relationships with journalists and media.
- Community relations – building and nurturing reputation in the local community.
- Internal communications – in-house communications with employees.
- Crisis communications – navigating negative stories, events, and other crises.
- Public affairs – maintaining positive connections between brand and government (includes lobbying).
- Online/social media communications – to generate leads and build relationships online.
Still have a questions?
How do I get my business noticed in Orange County?
Take advantage of local public relations tactics to take your Orange County business (or wherever else you are) to the next level in your target audience’s consciousness. These may include pitching your brand and its story to local media, leveraging community sponsorships and events, collaborating with other non-competing but relevant local businesses in mutually beneficial ways, strategically using Google Business Profile and Google Reviews, as well as numerous other PR strategies. Twelve12 can help.
How do small businesses get media attention?
Partnering with the right PR firm for your brand and business can help open doors and target the right media outlets, build genuine relationships with journalists, tell your story in the most effective, compelling way, steamline your pitches, exploit high-quality original imagery and video content, and pitch captivating, newsworthy, locally-relevant stories as opposed to simply pushing ads.
How can I build credibility for my business?
Building and maintaining business credibility can be a complex endeavor; fortunately, Twelve12 marketing and PR firm is here to help! Some foundations of building brand credibility include consistency, trust, authority (blogging is a great way to help achieve this), social proof (including reviews and testimonials), showcasing your business achievements (in the right way), and developing and offering what is objectively the best possible product/service in your niche.
How do I protect my brand reputation?
Reputation is everything in business. Nurturing and protecting it is imperative. Strategies to do so include conducting a brand audit, continuous monitoring (including social mentions and reviews), sharing your brand’s values and expertise consistently, participating proactively in digital PR activities (regular blogging, guest posting, thought leadership), and more. If an issue arises, having a crisis management plan in place to respond quickly and appropriately is extremely important. Twelve12 offers professional public relations services to make sure your brand succeeds.
What is crisis PR management?
Crisis management is a strategy-based approach that businesses use to identify and respond to a critical negative event. This event can be an unexpected incident or accident, a threat, or any disruption that has the potential to harm a business (or other organization’s) reputation, people, business processes, or property. Crisis PR management includes detection/identification, preparedness/prevention, containment, recovery, and learning. Twelve12’s PR team has the experience and expertise to handle the unexpected for your business and protect/restore your brand’s reputation.
