These have been some crazy days with all that is happening around the world around covid-19. Many businesses have been forced to close their doors, or have seen their flow of customers being dramatically reduced. For many business owners, this might be a sign of an economic apocalypse, however, at Twelve12, we strongly believe in the proverbial phrase that says “when life gives you lemons, make lemonade”. We go further, still, adding “and sell it” at the end of that phrase.
We also believe in unity and helping our customers and community when a crisis hits, so from our trenches, we want to share with you some business and Internet marketing strategies in Orange County that may help you during difficult times.
- The most important advice: stay safe and follow the official guidelines as they are released by your government and authorities.
- That being said, evaluate the possibility of turning your business into a fully online business model.
- Evaluate the available channels to deliver your product or service to your customers by implementing minimal health risk measures.
- If your business model requires your staff to be in contact with other people, sit down and find a new way to deliver your service. For example, if you have a house cleaning service, then you might be able to turn it into a fumigation service and use special products to disinfect specific items such as packages, doors, windows, set up containment areas for regular citizens, etc.
- While it may seem that the world is going to stop, we need to keep going and live our lives while we protect ourselves. This is not forever! Many people will stay at home as much as they can, or potentially be locked down, leaving the internet as the primary source of information and recreation. This is a huge marketing opportunity for you.
If you haven’t been paying attention to your online business strategies, this is the best time to upgrade your game and turn a crisis into an opportunity to survive and even prosper over the coming weeks and months while we navigate this crisis together.
Internet marketing in Orange County is a risk-free option for your business and your customers. Contribute however you can, while you strengthen your company at the same time.
If you want to know more about the best way to go fully online, give us a call today, at Twelve12 we will be happy to help.