Online presence is something that shouldn’t be overlooked by any company. Almost everyone gets online at least once a day (if not several times a day) and for several hours! TV and radio have been very much displaced by smartphones and computers. Having such an audience captive for most of the day should be noticed by every single company, no matter whether they conduct businesses online or offline primarily. Knowing the importance of online marketing in Orange County, Twelve12 wants to share some more information about online marketing.
Some online sources are trying to push the idea of the obsolescence of SEO, yet nothing could be further from the truth. The internet has become the primary source of information for most people and while we all enjoy watching a short video or an infographic, we all look for a written source with a certain amount of knowledge or authority on the topic that we are researching.
While there are a few people out there that believe that every single piece of information is true, most people know by now that we should check a few websites to verify the quality of the information.
The content and the authoritative source depend mainly on the type of information that we are looking for. If we are looking for information about cars or clothing or style, we may take the advice of well-known magazines; if we are looking for information about a medical condition, health organizations, clinics or doctors are among the chosen sources with credibility, and so on.
As you can see it all depends on the type of content that is most appealing to your audience and your target market, and that is one of the best ways to build up trust for your online presence and to start with online marketing for your business. Writing or developing original content for your brand or company may seem very complicated or time-consuming, and it may be at the beginning, but as you interact with your customers, you will see that it gets easier and more fun.
If you want to know more about the best and most effective ways of online marketing in Orange County for your company, give us a call today. At Twelve12 we’ll be delighted to help you achieve your online marketing goals.