Why Is Content Marketing So Important?

Content marketing is still one of the most used internet marketing strategies, some reports say that more than 80% of companies with online marketing use or are planning on using content Marketing. But what is content marketing? Why is it so important? Why is everyone using it? At Twelve12 we want to share with you some information about content marketing as part of your strategy for Internet Marketing in Orange County, or anywhere else in the world.

It is important to understand the what and why of content marketing, but also how it works in order to develop a successful strategy for your company.

First things first: the  Content Marketing Institute defines it as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

It is a pretty straightforward, but just in case you are having trouble understanding, content is everything that you create and publish online, and when it has a marketing purpose, as it says in the definition, it is focused on creating something relevant, consistent and valuable for certain type of audience

Now, let’s move on to the why: why content is important and why everyone is using it. In a way, it is possible to answer these two questions with the same explanation. The consumer doesn’t want to be told what to purchase or to see a huge list of benefits just to find out that they were not really as true as the company advertised. As a result of this “consumer evolution,” people look for information online and ask around before making a purchase decision. To solve this obstacle, marketers and companies have learned that it is better to give something to the customer even before they make a purchase; in some way, become a trusted friend where they look for food recipes, DIY projects, style tips, etc. Once you turn into a sort of “friend” people will trust that you provide a good choice and will be more inclined to buy your products. In other words, it is important because it is the best way to establish a connection with your potential customers and become the source of knowledge for their future purchases.

So, there you have it! If you need more information about how content marketing can become a boost for your Internet Marketing needs in Orange County or anywhere in the world, give us a call today and let us help you. At Twelve12 we’ll be happy to share more with you.

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