Selling Website Advertising Space vs Business Credibility

There are many ways of making money online, but if you are in the business of selling products or services, you may want to rethink if you want to sell as much advertising space as possible instead of making money by selling your goods as it may affect your business credibility.

You have probably come across many blogs that make this sound very appealing, but when it comes to business, always make sure that you get in your customer’s shoes before making any decision. Just think about all those times that you’d rather stop looking at a website just to avoid constant popups, advertising an array of different stuff that had nothing to do with the product that you were looking at.

At Twelve12, we believe that your own company should always be the star of the show and not a secondary option after the external ads if someone even decided to stay around and take a look at your website. Some Digital Marketing companies in Orange County will offer you these types of options to make online money, but is this option really what will help you gain a premium online presence and reputation? Especially in the long term?

The internet is a valuable tool for any company, and it should be used to an advantage. So, before you start selling away part of your online space to other companies, think about the way that you want to present your business to your potential clients and the type of message that you want to deliver. Is it going to be that of a formal and trustworthy company? Or is it going to be one that if it fails to sell enough ad space will disappear altogether or would sell anything no matter the quality just to make money?

If what I have been telling you makes sense to you and you are beginning to question if it was the best choice for your business, the chances of having a better online strategy are on your side. It will take longer to make more money through the internet, but it will be solid and it will last longer than a quick deal that may even damage your business altogether in the end. If you are unsure about the correct approach, you may want to look at the different options presented by top Digital Marketing companies in Orange County to develop your digital marketing plan according to your needs and goals, keep in mind your goals and what your business stands for and make a choice accordingly.

If you need some guidance, give us a call today, at Twelve12 we will be thrilled to help you get the perfect plan for your business.

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