Understanding a brand promise – and how to develop one

I am sure that you are familiar with the concept of “brand”. Most people can explain what a brand is and quote several of their favorite options. However, when we talk about “brand promise” it becomes a little more complicated. This concept is so important for a company that it should be very clear for a business owner or brand executive – as easy to explain as describing any product from the company. At Twelve12, we want to help you understand this concept and our Orange County branding team has prepared some information to help you achieve this important task.


Public Relations – essential for growth

When we think about marketing, our minds usually settle on a logo, advertising, promotion, collaterals and other common “marketing materials”. However, the PR (which stands for Public Relations) area inevitably falls way down under the pile of the most common marketing-related terms. At Twelve12 we believe that PR is more important now than it has ever been, and you can verify this just by looking into the number of new PR companies in Orange County that sprouted in the last couple of years.


Branding Revolution – Are you Ready?

Change is coming with a branding revolution changing the way we approach marketing. Just a few weeks ago, the world went wild about the news on Facebook and Metaverse. Crypto markets were up, down, and sideways. Some people immediately supported this new project and some were outraged. But the reality of this is that changes are required and there is no turning back now, and this is why our online branding agency wants to share with you some interesting information.

Your Branding Strategy – Important Things to Consider

There’s a lot to consider when it comes to your branding strategy. But as a business owner, unless you’re also a professional marketer or branding expert, it can be overwhelming and confusing to understand just how to implement effective branding that works for your business.

Branding strategy is not a fancy term for marketing. Branding reflects and conveys your entire company, and represents and informs:

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Twelve12’s Versatility & Strengths Showcased on New Clutch Review

Branding, marketing, video production, web development — whatever service you need, Twelve12 is always looking forward to serving your business. Located in Irvine, California, we are a group of passionate creatives and problem-solvers that aim to make a difference. We love helping companies nurture their brands and operations through our efforts.

As we aim to grow further in order to help more businesses, it has come to our attention that one of our recent clients provided us with an outstanding review on Clutch.

Understanding your brand’s value

The top Orange County branding team at Twelve12 would like to share with you some of the tools that you could use to identify if your brand requires some help through the development of the right branding strategies. This very useful tool works with a formula that takes into account the products or services, the characteristics that will aid the needs or problems of our customers, and explain how our products will produce results and benefits for our clients.

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How video production can help with brand building

Have you ever wondered what the main lasting asset of your company is? The answer is the brand; everything else can be recovered again – the building, the machinery, the staff… However, if the brand is sufficiently recognized, your brand will be the key that allows you to restart from scratch in any circumstance. That’s why Twelve12 wanted to talk a little bit about the importance of brand building and the impact of video production in Orange County to help you with that.


Brand Architecture – Do you really know your brand?

Branding is a word commonly mistaken for logo recognition. Logos are part of branding,  and if you succeed in your branding efforts, your logo will be very well known by your customers and other consumers. But do you really know your brand? At Twelve12, we want you to understand your brand architecture and your branding strategies and share some important information from our Branding team in Orange County.

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Branding – More than Colors and Good Logo.

One of the main concerns of some of the clients that consult our Orange County branding team is the difficulty to fully understand why some brands are more successful than others. Most of the time, people come to Twelve12 showing us beautiful logo designs but not succeeding as a brand. If you find yourself in this situation, keep on reading – you might find the answer to your problems within this article.

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Revamp Your Branding Strategy with Twelve12!

Did you know that a great branding strategy is crucial for your company?

At Twelve12, we see many companies struggle to sell their products and retain existing customers simply because they can’t deliver on the promises their brand has made to their clients. You should consider consulting with our professional branding agency in Orange County if your brand needs to develop or revamp its identity.