We see it all the time; everything is branding this and branding that, my personal brand, my favorite brand, the best brand … with all that talk about brand we should know what makes a brand a brand, shouldn’t we? Think about it, what makes your brand special? Is it the color, is it the name? Maybe the Instagram profile? If you haven’t been able to answer with a single word, then congratulations, you are ahead of many others.
Digital branding has some differences from regular branding, mostly because it is about taking the digital market in consideration and with that, you can’t just use regular branding. At Twelve12, we want to share with you some digital branding strategies that may help your company. Digital branding in Orange County is not very different from any other place; just make sure that you have a good understanding of your market.
What’s the point of branding?
It’s easy to get caught up by the idea that branding is an extension of marketing, and that all you need is a brand that is professional, for business reasons. This is true, in a sense, but doesn’t fully explain why might want a beautiful, engaging brand. Why do some companies spend millions on branding efforts?
Yesterday, I was talking to a registered psychologist, and she was asking me about the possibility of getting some “free” samples of digital marketing for her practice. Since she is not in the marketing business, it is understandable and completely normal that she believes that we can deliver any results by doing this, as if it was a cake sample to evaluate the flavor. After further discussion, it was clear to me that she needed professional, expert Orange County branding, but we’ll get to that later.
What does a new brand do for you?
Especially if you’ve never worked with a branding agency in Orange County, it can be difficult to pinpoint what, precisely, a powerful new brand can do for you. Is it just another part of your marketing efforts, or is it something else entirely? Branding and marketing are linked, as are so many of the processes of your business.
We have talked about differentiation before, an important part of a company’s branding, but unfortunately, some authors make it very confusing for people to understand the difference between branding a product and branding a company. At Twelve12, we want to tell you a little bit more about branding and differentiation, so you can develop better and more effective branding strategies for your business.
Branding is still one of the key factors for any business, big or small. Even if you are a small local company, the development of your brand could make the difference between having a successful business or a constant struggle to even make enough money to pay the bills. At Twelve12, we want to share with you some of the most important functions of a brand from the retailer’s point of view in Orange County branding.
I was talking to some people a few days ago, and I realized how difficult it was for almost all of them to try to explain what branding means. The overall consensus was that branding is when a company has a distinctive identity and you can recognize it. At Twelve12, we get a lot of questions about why we do or don’t do some things when we are designing a branding campaign, so we decided to share with you some information about branding in Orange County.
Branding can do a lot, but it can’t do everything. Organization after organization regularly dedicates thousands of words on describing what branding is, why you need it, and what it can do for you. The short version is probably something like, “it’s everything your company says, does, and is!” This is true, but when a branding company in Orange County explains it that way, it might not be helpful in painting the full picture. If you’ve already had that discussion, perhaps an equally helpful way to approach branding comes from the other side of the table—what are the limitations to what good branding can do?
It’s a weird world out there, and it seems like it’s gotten a lot weirder since social media has become a staple in so many of our lives. Still, for smaller businesses who are looking for help with social media marketing in Orange County, it can seem like there’s this whole world where companies like Wendy’s are making millions, and smaller companies like yours aren’t invited.
Since we were founded our goal has always been to do branding and digital marketing that will enable our clients to grow. We practically do every digital service under the sun, but above all, strive to be the best, most complete solution for branding in Orange County.
We hear about the importance of branding all the time, and we try to do our best to keep up and do what we believe branding is all about: design a nice logo, develop our image, and ask our friends and relatives their opinion about our choices. This is not a bad thing, but there´s more to branding than just a logo or a catchy phrase, and at Twelve12, we want to share some information about the branding process with you and answer any questions that you may have about Orange County branding.