strategy
Strategy is critical to getting where you want to go. Every step taken by Twelve12 is researched, calculated, and strategically implemented to achieve exposure and longevity for your brand reach success.
Proud to be among the top marketing companies in Orange County, Twelve12 is a professional team of technologically savvy, talented, creative entrepreneurs whose expertise and passion for digital and online marketing is unrivalled.
We do it all – from logos to website design; branding and visual identity to video production; SEO to content creation; social media and internet marketing to public relations; and traditional print, TV, and radio to photography and software development. We have the tools and techniques to not only transform your company and bring your vision for it to fruition, but we also have the experience to understand your goals and niche to provide effective solutions.
Our clever marketing strategies will put you on the road to success. As a top marketing agency in Orange County, we offer a flexible, collaborative approach and we will work with you to achieve success on your behalf.
TRAINING AND DEVELOPMENT
Training and Development is necessary to ensure that your leadership team and execution staff are actually on the same page. We will help train your staff so that everyone is included and has the proper resources for success.
LEAD GENERATION
Finding quality leads are one of the hardest things in sales. But whether it be setting up online landing pages or traditional mail campaigns, we’ll do whatever it takes to drive interest.
LEADERSHIP TRAINING
Leaders need to be on top of their game to keep their teams looking forward. With Twelve12’s experienced team of previous business owners, we’re able to listen, coach and work with you to be better on all levels.
Give us a call to have a chat about your branding vision or arrange to meet with us.
work with usStill have a questions?
Why am I not getting enough leads for my business?
This could be a result of chinks in your targeting, messaging, or digital presence. These can include weak or missing call-to-action, poor targeting, an ambiguous value proposition, lack of targeted incentives, lack of social proof, ineffective traffic channels, or other issues. Partnering with strategic marketing firm Twelve12 is your first step to turning things around for your business.
How do service businesses generate leads today?
Lead generation for service businesses requires a comprehensive, tailored branding and marketing strategy that incorporates high-intent local SEO and AIO, content marketing that’s focused on information/education, social selling and lead generation/referrals, and more. Rather than chasing tactics, your professional marketing agency designs and builds the right systems that work for you.
How can I become the top company in my area?
Dominating your local market requires delivering a stand-out customer experience with unparalleled digital authority. This is achievable through a combination of Local SEO (including optimizing your Google Business Profile and Google Maps), driving genuine reviews, building positive citations, leveraging non-competitor partnerships and community incentives like sponsorships, engaging consistently on social media, optimizing your website with localized landing pages, building authority via a dynamic blog and guest posts, Paid Ads, and more. Twelve12 is here to help you succeed.
How do I enter a new market?
Successfully entering a new market involves several critical strategic steps: 1. In-depth market research. 2. Target audience/segment definition. 3. Crafting a market entry strategy. 4. Tailoring your value proposition and localizing your offering/s. 5. Setting KPIs/building a budget for expansion. This is most easily achievable when you partner with the right marketing agency.
What should a marketing strategy include?
While every business should have a strategy tailored specifically for its unique model, audience, goals, and budget, the foundations of a marketing strategy should outline and guide marketing activities to achieve defined outcomes. This includes: 1. conducting core research (target audience definition, market segmentation, buyer personas). 2. competitor analysis. 3. setting goals that are SMART – specific, measurable, achievable, relevant, and timely. 4. Content creation (website design, landing page composition, blog, guest posts, social media posts. 5. results measurement and analysis to track campaign success.
