There is a difference between brand recognition and brand awareness. Both are marketing concepts that, being so close and depending in a certain way on each other, are difficult to explain and therefore to understand and assimilate. At Twelve12, we want to enlighten our readers and offer a glimpse of how an advertising agency in…
Social media platforms can be a great advantage for businesses as they provide a real opportunity for brands to engage more intimately with their customers and to use this as a means of brand development and growth. Regardless of whether the audience are avid users of this type of media or only use it sporadically,…
Using social media for a small business was almost unthinkable less than two decades ago. With all the changes in today’s world, many companies have seen all the potential surrounding the leading social media platforms. Among other things, social media can be very helpful to create brand awareness, improve your branding, create a communication line…
Social networks have gained an important place in the marketing of large and small companies alike, and what was once a resource to keep in touch with friends and family has now become a space that is of high value for companies. That is why Twelve12 wants to share with our readers some important information…
Creativity: it means a lot of things which usually depend on who you ask and the context. Children explore creativity through imagination and ingenuity; very creative young people are visionaries with an expanded inventiveness; and creative people of older ages are recognized for their originality and clever skills. In the case of a company, creativity…
Traditionally, the foundations of any company’s marketing should be included in the creation of the new business. These are solid pillars from which emerge the efforts that will be made throughout its operation, and from which the subsequent plans are derived for each necessary stage. This base is what a top marketing company looks for…
There is nothing more annoying to customers than buying a product and then being hounded relentlessly for a good number of days with similar products everywhere. It is understood that companies seek to maximize the exposure of their products to people who are interested in them, however, how many bottles of the same shampoo, shoes,…
The typical way of doing business where the customer was expected to see an advertisement and go to the store to purchase goods or services has changed. This is especially because of the events that have happened in the last few years that caused us to be thrown a few decades into the future in…
There are many reasons why big companies become leaders of a particular market or markets, however, in most cases, we can clearly identify two constants. These are added value (or differentiation) and a vision. It is debatable if the original company or brand owners would succeed in the same fashion if they had to deal…
Some people are in favor of social networks and having an online presence, while a few are against the use of digital technology to support business marketing. In most cases, the negativity towards digital media is based on the personal opinion of a user and not on the support of numbers and the results of…
