Social media marketing – how it may benefit your small business

Social Media

Using social media for a small business was almost unthinkable less than two decades ago. With all the changes in today’s world, many companies have seen all the potential surrounding the leading social media platforms. Among other things, social media can be very helpful to create brand awareness, improve your branding, create a communication line with your customers, and many other things. At Twelve12, we want to share with you some information about the benefits of working with a “social media marketing company near me”.

Startups and small businesses can benefit from using social media more organically than traditional advertising channels and also at a very fair price. While it might be free to use most of the social media channels yourself, this doesn’t mean that you will be able to kick back and wait for the customers and money to simply pour in. There’s actually a lot of work and some investment involved in doing it properly, particularly if you are a small brand and you are new to using social media for business.

Many small business owners believe that using social media will immediately result in boosted revenue; they become frustrated when things don’t seem to ignite from the first publication. The belief that using social media to help your business is the same as using it as a distraction is borderline naïve.

It takes a lot of work to make people aware of your brand and produce content that is compelling enough to make people come back regularly to check it out. In addition to this, the content is better if it is tailored for each social media platform; users feel more comfortable with certain types of content and that’s why they prefer one platform over the other. For example, while YouTube users are looking for high-quality videos with lots of information, Tik Tok users are more on the fun and creative side of the video spectrum. Facebook users are more welcoming of all types of content, while Twitter users expect brands to interact with them – just to mention a few of them.

Understand, too, that it is more to it than just posting pretty pictures and a random video every other day. To develop a good online presence on social media, you need to plan a strategy and engage with your audience. This doesn’t mean that you won’t be able to do it; it only means that you will have to give it time and effort to build a solid foundation  for your business.

If you want to know more about how a social media marketing company near me can help you develop your social media presence, give us a call today – our friendly, expert team at Twelve12 will answer all your questions and concerns about this wonderful tool.

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