Creativity: it means a lot of things which usually depend on who you ask and the context. Children explore creativity through imagination and ingenuity; very creative young people are visionaries with an expanded inventiveness; and creative people of older ages are recognized for their originality and clever skills. In the case of a company, creativity will always come from the people who work there and have the ability to produce ideas or scenarios that are both unusual and original. At Twelve12, we want to share with you the importance of creativity as a creative agency and how you can stimulate it within your company.
- A creative company doesn’t have to be somewhere such as Google or Facebook. It can be a bank or a small entrepreneur selling food that doesn’t even have an actual store. Creativity helps people to find new and better ways to deal with everyday situations; for a company, this represents those key individuals who usually come up with a simple way of fixing problems in the most incredible yet easy ways.
- As a business owner, you should aim to hire people that can see things from different angles and improve processes just for the fun of doing things differently.
- However, creative people can get bored, frustrated, and distracted very easily, and giving them a lot of space may also damage a company, sometimes even more than regular people. So offer them a calm, inspirational, and stress-free zone where they can go and recharge for a while, get some snacks, and come up with new ways of doing things.
- Don´t discourage your creative elements; they may produce ideas that might not be relevant to your business, but at some point, the right idea will appear and you will benefit from it. Instead of dismissing the creative process, point out the reasons why each idea might not work and encourage them to keep looking for something better and more realistic.
- Keep in mind that innovation is not a synonym for creativity. Some people tend to think that creative personalities will only come up with cool and technologically advanced ideas, but this is not true; it is more about presentation and perception than coolness.
If you want to know more about how a creative agency in Orange County can help your business improve, give us a call today! Twelve12 will be happy to help you achieve your dreams and turn your business into a more creative, successful company.