There is nothing more annoying to customers than buying a product and then being hounded relentlessly for a good number of days with similar products everywhere. It is understood that companies seek to maximize the exposure of their products to people who are interested in them, however, how many bottles of the same shampoo, shoes, or perfume is one going to buy? Far from helping your business, it becomes a nuisance and alienates your consumers from the advertising we work so hard to produce.
The fact that there are so many Ad agencies in Orange County and across the nation does not imply that you have to perpetuate this torture of your clients! Our Twelve12 team wants to share with you some interesting ways of exposing your message to the public without participating in virtual-stalking marketing.
Mistake #1: Not blogging. This is a very popular recommendation from a lot of websites that claim to know how to turn you into a millionaire in just a few weeks. Please don’t follow their advice. Although there are many ways of engaging with your clients, blogs are a fantastic way to capture new customers and retain existing ones. As we have discussed in previous blogs, there is no guaranteed recipe for success; you need to find what works for your type of company and what doesn’t, then try the best combination and adjust your strategy according to the results. There are many types of companies where blogging is still more effective than any other approach.
Mistake #2: Trying only one channel at a time. This is another recommendation that we see from other providers over and over again. Becoming an expert is a good thing, however, it only gives you limited exposure, so try the top three that work well for your business and see what happens.
Mistake #3: Getting on every single channel that you can. The opposite end of the spectrum from Mistake #2, this is by far one of the most unprofessional tips that we see. Trying to cover everything without having the basic knowledge of each one can cause damage to your image and normally involves a great deal of time and expense to rectify it.
So, what can you do to get better online results? I strongly believe that “engagement” is a keyword that should be present in any marketing discussion nowadays.
The best way to advertise your products and have brand advocates for free is to make it fun and engaging for your customers. Prizes, games, challenges, and any interaction that helps you to have a more personal relationship with your customers will become a great tool for your business; it is very cost-effective and people are usually eager to participate with these brands.
If you want to know more about the best way to advertise your company online, give us a call today as, at Twelve12, we are not just one more among all the ad agencies in Orange County – we are fantastic at what we do, we really care, and we’ll help you achieve your goals.