Where to begin with your social media strategy?


In previous articles, we’ve commented on the importance that social media has gained for business. We have also mentioned that it is not as easy as it might seem at times and that it requires considerable effort on the part of those who intend to manage social networks for a company. Especially for those companies whose operation makes it almost impossible to dedicate adequate time and resources to managing social media for business, at Twelve12 we recommend our approach – as one of the finest media companies in Orange County.

However, for those who are just starting and are familiar with the use of social networks, it is not an unattainable task, even if you do not have much experience in using it as a business tool. I could recommend to our readers that, since you always have a solid base on which you want to act, it is not advisable to not have an outline of the form and the type of message that you plan to convey to your clients and potential clients. By this, I mean being consistent with your brand and its attributes, following a line, and developing ideas from that guideline in such a way that a sober brand should continue with that model and yet present creative concepts, just as Geico does, for example.

There are many platforms that you can choose from to use as part of your digital marketing package, however, the recommendation is that you start with one where you are familiar with the operation and the type of audience that visits that particular network and start there; later, simply start expanding your horizons towards other platforms, leaving those that are not so familiar to the user at the end.

Regarding the use of influencers, at one time it was widely accepted, but its use also generated a series of problems. Consumers have realized that the preference of an influencer was not necessarily genuine but paid in many cases, and this was not to the taste of many in the audience; as such, influencer marketing can be a two-edged sword. We think it is better to collaborate with personalities under a real concept and with experiences that provide truthful information to the consumer.

If you want to know more about how media companies in Orange County can help you develop social media strategies for your business, give us a call today, at Twelve12 we’ll be happy to help you achieve your goals.


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