We can still hear that old saying, “any advertising is good advertising”, but is this truly good advice? In order to answer this question I want you to think as a customer, or more specifically, an online customer. Think about the last time that you were trying to find information about any topic or product,…
Starting a new business is exciting and it is also a very demanding venture. It consumes a lot of time and resources and not many entrepreneurs are aware of this. Once you decide to open for business to the public, you are probably not going to have an army of buyers waiting to buy your…
Is it time to bring in a profesional Marketing Agency? So you started a small company, eventually you brought in a few investors, and it was going great. You managed to sustain a growing curve through critical times and the business grew strong, and now you are sitting at your desk thinking about that sudden…
With so many options to choose from, anyone can feel overwhelmed and if you are not familiar with the online marketing world, you can also get lost and lose a lot of money in the process. When customers first approach Twelve12 for online marketing advice, they have so many questions about the way everything works,…
In past articles, we have talked about the importance of knowing the type of business that you are running; we explained that a deep understanding of your business is of the most importance when you develop marketing strategies. At Twelve12, we are committed to help you go through the whole process and guide you until…
As a follow up on past articles, we want to keep talking about the importance of understanding some important aspects of your company. At Twelve12, we approach every angle of your business, but before we present any strategy as a marketing agency in Orange County, we rise above common practices and find out exactly what…
For the average person, when someone mentions the phrase Marketing Agency they immediately think about advertising and promotions, but there is so much more to know and understand about Marketing. In a broad sense, Marketing is a process that involves any effort assembled to fulfill a particular need or desire with a degree of satisfaction. I…
The amazing and complex world of Marketing is more interesting than ever before, and we have witnessed the change of the consumer at high speed during the past few decades ie Customer Evolution. It is a marvelous thing to be able to buy through our computers or cell phones and have the opportunity to compare…
Sometimes, the concept of branding is not very clear to business people. If you don’t have a lot of knowledge of the marketing world, you may be under the belief that marketing and branding are synonyms and/or a cost center. Marketing is not just “something” that you pay for; it involves every aspect of the…
We all have experienced it before: that horrible feeling of jealousy, knowing that the competition looks better than you, every time you take a look “they” are showing off that new thing and they attract almost everyone like flies to honey. The green monster of envy grows and you know that it is time for…
