We can still hear that old saying, “any advertising is good advertising”, but is this truly good advice?
In order to answer this question I want you to think as a customer, or more specifically, an online customer. Think about the last time that you were trying to find information about any topic or product, did you click on all those annoying ads that keep popping up every time that you look for something or are you a part of that vast majority that chooses to ignore that type of advertising altogether?
In any case, I have to agree that ad bombing works for some products, especially for those that all of us need at some point; why is this? Because if your product is right there when the need shows up, it will probably make an easy sale. Should every product and/or company have these kinds of ads? My answer will always be a definitive no.
At Twelve12 we perform thorough research about the effectiveness of each and every one of the options present in all of our Digital Marketing campaigns in Orange County, and by doing so, we make sure that you are communicating exactly what you want for your client, and that your potential customer or regular client will be open to receive.
A single ad with the right content presented correctly to a customer can be more powerful than constant exposure of an ineffective message to the wrong crowd. The first example will probably share the content with a group of people that is included in your target audience; the second example is just a Hail Mary with a hope of reaching someone interested in what you have to say.
Time and resources are something that any company should manage wisely, don’t waste your money and most importantly, don’t waste that only chance that you have to make a good first impression. Advertising is so much more than just buying ad packs; you must invest your money in a way that brings you back more money than the amount spent, otherwise it will only be an extra expense for your company.
Give us a call today and find out more about our options for Digital Marketing in Orange County, at Twelve12, we have exactly what you are looking for.