As internet users, we all have wished at least once or twice for an online experience free of advertising, but unfortunately for us as consumers this will probably never happen. Luckily, however, for companies, re-sellers, bloggers and social media (among others), the internet will keep selling us products and services as much as it can. Does this mean that we are all doomed to keep getting annoying ads invading our “private” online experience?
Well, in a way the answer is yes. But don’t make any plans to delete your accounts and burn your computer just yet. Online Marketing companies in Orange County are working very hard to deliver non-invasive and yet effective marketing strategies in order to make everyone’s online experience enjoyable.
So, what is the formula that we should use as marketers to ensure that we don’t end up bugging our customers instead of making sales? The truth is that there is no such thing as a foolproof recipe. At Twelve12 we have tried and developed the most creative and captivating advertising campaigns for our clients, and even though we can’t use the exact same thing for everyone, we have noticed over the years some variables that are usually present in our biggest success stories.
We are happy to share some of our secret weapons with you, and here they are:
Number one, the customer is still the most important asset for your company. Imagine that you found a way of traveling through time; this would give you an amazing advantage! So you decide to sell cell phones in 1910. You are most likely to fail because there’s no infrastructure or need for a cell phone in 1910. You may have the most amazing product, but if it doesn’t satisfy a need, it will fail 100% of the time.
Number two, solve problems and engage in an effective way with your clients. It’s good to cover a need, but it is even better if you can add something extra and solve any problem that the customer has with a product. One of the biggest companies in the world did exactly this when they noticed that a huge issue with soap bars was that they didn’t float, and it was a never ending battle every time that someone took a bath. As a result, they are extremely successful and they have a presence all over the world.
And number three, don’t expect that every strategy that you plan will be 100% effective, as sometimes the best plans are doomed to fail from the start, so you try again and make the necessary corrections until you get it right.
These are just a few key factors that are always present in our most successful campaigns. To find out more about the online marketing options in Orange County that we have for you, give us a call today. At Twelve12, you are our next big hit!