Marketing companies in Orange County, such as Twelve12, understand that keeping to an appropriate marketing plan is one of the most important activities of any business. After some attempts to do it on their own, some entrepreneurs decide to delegate the marketing to a company specialized in this arena, but it is common to face some problems in the path of making a choice. How to know which marketing agency suits you best?
Which marketing strategy is right for your business? If we review the most successful brands and products on the market, we will find that their marketing is associated with the customer 100% of the time. Of course, there are multiple examples of products that became a success and that were not precisely developed thinking about customer needs, but these examples are mostly consistent with a transient trend where the entire company tends to disappear or simply not have another equally famous product for the rest of its existence. But as a general rule, the success of products and services is closely linked to the customer experience rather than to the creation of the product.
Should you do your own marketing? Many people share the idea that marketing only includes two tasks: advertise and sell. Moreover, in many ways, a lot of entrepreneurs believe that the marketing department spends a lot of time making pretty ads at the most expensive cost, and spending a lot of company resources. Inquiring of a majority of CEO’s, the most likely answer is that marketing plays a major role in any company, but most of them fail to define such importance beyond sales and profit.
If you have had your business for a while and it was doing really well and suddenly business is sluggish, don’t give up just yet. Sometimes it happens; we have a perfectly good company and out of the blue (or so we think) it begins to struggle. The economy may be a factor, but most of the time this happens because the owners get too comfortable and forget to keep the business updated in every way. In any case, instead of giving up, you should look into it and a good way to do it is outsourcing the services of one of the best marketing companies in Orange County.
Does traditional marketing still matter in a world with digital marketing?
Small companies, especially those with a very limited budget, may be tempted to engage in marketing activities without giving it too much thought, just because they keep hearing the same thing over and over again. Online marketing, email marketing, inbound marketing, SEO. Let me tell you that marketing is not a buffet where you choose randomly. Smart marketing is about finding the best options for your particular case, crafting a plan and seeing it through while you evaluate your performance.
There’s a period of time where most companies experience a moment of business stagnation. If you follow a good business plan, you are probably prepared for such a problem and already working on strategies to overcome that period. As an Orange County marketing agency, at Twelve12, we help companies navigate through difficult periods and come out of them better than ever.
We’ve talked a lot about the nitty-gritty of marketing and what Twelve 12 marketing agency in Orange County offers. But today, let’s get back to some basics.
What are some of the benefits to your business of investing in professional marketing?
It is possible to do a good marketing job on a tight budget. It is also fair to say that it might not have the desired effect on our customers. At Twelve12, we want to share with you some interesting points on how to overcome the challenges for a small business, that a tight marketing budget may bring.
Most companies look for something unique, original and aligned with the company’s values when they plan their marketing strategies, but for some out there, particularly for small businesses or people with not a lot of marketing skills, finding an original way to promote their products and services can turn into a nightmare with less than good results. Disasters and loss of money are involved until they turn to a marketing agency in Orange County or anywhere else to fix their marketing mistakes.
Is “marketing” a synonym for advertising? No, advertising is just a part of all the marketing endeavors, although it is one of the most visible parts of it; with no planning and strategizing it will only become a pretty visual aid instead of a selling tool.