How Do I Create a Marketing Plan?
Does your business have a clear, well-defined marketing plan? Do you even need a marketing plan?
Help! I Don’t Have Time to Manage My Website & Marketing. What Are My Options?
No time to manage your own website maintenance and/or marketing? No problem! Twelve12 is here to help you!
Should I Focus on SEO or Paid Advertising?
Deciding where and how to invest your marketing budget requires u nderstanding your options, what sets them apart, and which is going to ultimately provide you with the best ROI and enable you to meet your business goals. This includes appreciating the differences between search engine optimization and Paid Ads.
Where Should I Spend My Marketing Budget?
Every business needs to invest in marketing – but not all businesses have an unlimited budget to spend on promoting their brand. This is especially true for startups and small to medium-sized local businesses. Understanding where – and how – to spend whatever funds you have budgeted for marketing purposes is essential.
How Do I Turn Website Visitors Into Actual Leads?
Is your business struggling to successfully capture leads? Lead generation is the intrinsic first step in the conversion process, and your business must know how to effectively capture high-value leads to achieve sustainable growth and ongoing success.
How Important Are Reviews for Local Businesses?
Raising awareness and trust for your brand and business is essential to success, and this means building a favorable reputation. Customer reviews are a powerful tool for social proof and achieving success in this endeavor.
Should I Hire a PR Firm or a Marketing Agency?
Public Relations or Marketing: which one does your business need professional help with? And what’s the difference?
How Do CEOs Build Thought Leadership?
Are you effectively influencing, inspiring, driving innovation, and leading your brand’s community of customers, leads, followers, and fans? Thought leadership is how executives achieve this, but it’s most certainly not enough to say you’re a “thought leader’; you need to demonstrate that you are. A thought leader is something you want others to call you,…
Web Design, SEO, Ads, Branding, and Marketing: Who Handles It All?
“How do I get more leads without relying on referrals?” This is a question every business owner asks. Word of mouth referrals are important and can be extremely powerful, but they can only take you so far, especially if your goal is to grow and thrive as a business. Regardless of your industry, you need…
How to Think Like a Creative Agency (Even If You’re Not One!)
A Creative Agency might use strategies that can feel out of reach for small business owners, but they don’t have to be. At Twelve12, we know that not every entrepreneur has a full marketing team at their disposal. That’s why we believe in giving businesses the tools they need to take the first steps and…