Should you do your own marketing? Many people share the idea that marketing only includes two tasks: advertise and sell. Moreover, in many ways, a lot of entrepreneurs believe that the marketing department spends a lot of time making pretty ads at the most expensive cost, and spending a lot of company resources. Inquiring of a majority of CEO’s, the most likely answer is that marketing plays a major role in any company, but most of them fail to define such importance beyond sales and profit.
If you have had your business for a while and it was doing really well and suddenly business is sluggish, don’t give up just yet. Sometimes it happens; we have a perfectly good company and out of the blue (or so we think) it begins to struggle. The economy may be a factor, but most of the time this happens because the owners get too comfortable and forget to keep the business updated in every way. In any case, instead of giving up, you should look into it and a good way to do it is outsourcing the services of one of the best marketing companies in Orange County.
Does traditional marketing still matter in a world with digital marketing?
Small companies, especially those with a very limited budget, may be tempted to engage in marketing activities without giving it too much thought, just because they keep hearing the same thing over and over again. Online marketing, email marketing, inbound marketing, SEO. Let me tell you that marketing is not a buffet where you choose randomly. Smart marketing is about finding the best options for your particular case, crafting a plan and seeing it through while you evaluate your performance.
There’s a period of time where most companies experience a moment of business stagnation. If you follow a good business plan, you are probably prepared for such a problem and already working on strategies to overcome that period. As an Orange County marketing agency, at Twelve12, we help companies navigate through difficult periods and come out of them better than ever.
We’ve talked a lot about the nitty-gritty of marketing and what Twelve 12 marketing agency in Orange County offers. But today, let’s get back to some basics.
What are some of the benefits to your business of investing in professional marketing?
It is possible to do a good marketing job on a tight budget. It is also fair to say that it might not have the desired effect on our customers. At Twelve12, we want to share with you some interesting points on how to overcome the challenges for a small business, that a tight marketing budget may bring.
Most companies look for something unique, original and aligned with the company’s values when they plan their marketing strategies, but for some out there, particularly for small businesses or people with not a lot of marketing skills, finding an original way to promote their products and services can turn into a nightmare with less than good results. Disasters and loss of money are involved until they turn to a marketing agency in Orange County or anywhere else to fix their marketing mistakes.
Is “marketing” a synonym for advertising? No, advertising is just a part of all the marketing endeavors, although it is one of the most visible parts of it; with no planning and strategizing it will only become a pretty visual aid instead of a selling tool.
You may be thinking that social media is just not working for your company and you consider that you might stop paying for any social media ads or even forget about your presence there. If you are at this point, keep on reading this blog before you make any decisions regarding your SM budget and presence, and think about reaching out for some reliable Orange County marketing, or anywhere in the world.
At Twelve12, there are few things more rewarding as a Marketing Agency in Orange County than helping an entrepreneur achieve his/her dreams. Owning a business is the ultimate goal for most people, yet relatively very few achieve this dream successfully and even fewer become rich and famous as a result. I don’t want to discourage you from following your dreams, but before you quit your job, let’s review if you have what it takes to become a prosperous business person.
Almost everyone has heard the term brand loyalty, and as business people, we are always in search of that thing that will make our customers never leave us, without it mattering how many companies throw bargains their way. There are a few different approaches and styles of the multiple marketing companies in Orange County for this particular topic, but at Twelve12, we want to share with you some answers to some of your questions. Is it easy to achieve? What does it take to achieve brand loyalty?