Market Aanalysis

Breaking down market layers

If you have been reading our blogs, I am sure that you know very well what your market is, and you probably can explain your main market, provide a general profile of your customers, and even explain how you communicate with them through different channels. What you might not know is how to break down your market, so you can deliver better results through your marketing efforts.

A lot of the so-called marketing companies in Orange County will only sell you advertising services and not the guidance that you need to develop an effective marketing plan according to each layer of your market. At Twelve12, we want to give you some more information on this particular topic.


How much should you spend on your advertising budget?

Some companies are not that familiar with the concept of advertising budgets.  While they know that they can assign a certain amount of money towards advertising, smaller companies and owners often can’t really point out why they reached a specific dollar amount. At Twelve12, we want to help you understand some key factors that should help you decide how much money you should assign to your advertising budget and tangibly get something significant out of your investment – just as if you were part of a top advertising agency in Orange County.

Advertising meeting

How to tell if an advertising agency is the real deal

Advertising is an art, but it’s not just about random images and pretty colors. Your whole advertising campaign should be carefully planned from the visual compositions of the ad to the implicit and explicit messages that you want to deliver to your audience. With so many options to develop visual advertising material, there has also been an explosion of newadvertising agencies in Orange County”.  Since this is not a profession where you could endanger lives as an immediate result of a substandard ad, the regulation of the industry is also limited, and you will find dozens of skilled software handlers offering their services as an advertising agency. But wouldn’t you rather work with the best from the outset?

Creative Marketing

Calculated risks help achieve creative marketing goals

I have heard many times that a creative marketing approach is too risky. Not many small business owners are willing to innovate, especially those who are used to doing things in a certain way and who resist change. At Twelve12, a creative agency in Orange County, we would like to share with you some thoughts to consider before you completely dismiss a creative marketing approach for your company´s marketing.


The impact of advertising and how to attract new customers

Advertising and promotion are two activities that must be planned and executed with the utmost care and comprehension of the particularities of our own companies. This being said, they are also some of the most fun and interactive activities that we have to perform as business owners. At Twelve12, we want to share with you some important thoughts from the Orange County advertising agencies about advertising.

Top Ad agencies tips for your campaign

Advertising is a very interesting topic for almost everyone, and there are so many things involved in a good advertising campaign that it becomes an important part of our lives. But not every advertising campaign has always delivered a good outcome and, as a business owner, you must understand the risks of going public with an ad, especially if it is somehow controversial. Ad agencies in Orange County and all over the world have had their share of mishaps. You need to play it safe and consider various scenarios and be prepared for them.


How Does Hiring Marketing Firms Affect your Company’s Vision?

You might have decided that it is time to hire one of the top Marketing firms in Orange County to help you out with your business. You may, however, be concerned about losing control of the path that you want your company to follow. If you are not sure how a marketing firm works and you need some answers, keep on reading: at Twelve12 we’ll tell you what you need to know to make this decision work for you.

Call Center

How should small business owners face the next phase of COVID-19?

Covid-19 as made it a very interesting moment for business owners. We are slowly making our way out of the forced changes to how we live, and now that it seems that we might go back to some sort of normalcy. We do face the dilemma of what to maintain from the changes that we had to make within our businesses – and which options should go back to the drawer. Our Orange County Marketing company has been developing different plans for different scenarios for many businesses, and at Twelve12 we want to share some of our strategies.


What marketing trends to expect in 2022

We have been experiencing very tough times as business owners since the end of 2019 and, since the beginning of 2020, a lot of companies have had to close their doors. However, with recent scientific developments, we have been able to reach a point where we are beginning to see a less restrictive way of doing business. Still, the lingering effects of 2020 affect the way we communicate with our customers, the way that we conduct our business, and also the amount of money that we have for our marketing efforts. Twelve12 want to share with you some important marketing trends insights we think are coming.