When explaining to someone what Twelve12 does, more often than not I find myself focusing my explanation on branding, saying things like, “It’s not just logo! It’s not just logo!” Everybody knows what a logo is, and usually it’s much harder for them to grasp the difference between this and the more abstract concept of…
When you ask a jazz musician how they improvise, or what improvisation is, you might find that you might not get a satisfying answer to your question. It may end up sounding overly simple, “I just close my eyes and play.” Their answer could even sound spiritual, “The music comes from somewhere, but I don’t…
It would be great if we could find an infallible formula to guarantee the success of our companies, but unfortunately there is no such thing, and what works for some companies may not work for others. What we can do is analyze different scenarios and compare what similar businesses have done to achieve their goals…
If you are just beginning to build up your Brand or if you already have a brand, but you don’t think that it is reflecting what you want (and despite your best efforts, you are not getting the results that you want), it might be time to think about getting professional help from the experts…
Today I want to discuss branding with you, but not the usual branding strategies that everyone talks and writes about. I want to tell you about how to make your brand stand out from other brands, especially if you are a small business owner. Almost all the online articles talk about the importance of the…
There’s so much information about branding out there, and it usually contains a lot of specialized terminology and basically you end up reading a book abstract that leaves you exactly in the same spot where you started – looking for information about how to do effective branding for your business. At Twelve12, we have been…
At Twelve12, we get very excited when our customers succeed; this is why we keep finding ways to help your business grow. As we always say, all our clients are different, even if they sell the same type of product. The needs of each company are different; some of them are new and they need…
I enjoy so much writing about this topic, as branding is a very interesting part of marketing. I am not sure if we can ever cover every single aspect of what you can do to build up or improve your brand, there is always a new and exciting turn waiting for you to take advantage…
It is always exciting to introduce a new product to the market, as it is all or nothing, and a success is determined by the timing and the combination of the right conditions. It really doesn’t matter if there´s a crisis, or not very expensive products have been successfully introduced to the market during the…
Sometimes, the concept of branding is not very clear to business people. If you don’t have a lot of knowledge of the marketing world, you may be under the belief that marketing and branding are synonyms and/or a cost center. Marketing is not just “something” that you pay for; it involves every aspect of the…
