It was truly a pleasure collaborating with Samania, the founder of Hawaii Lassi, a Hawaii-based operation specializing in super-fresh versions of the always-exciting yogurt drinks you may already know from Indian restaurants. Hawaii Lassi was gearing up for a push into the mainland, and wanted a new look, logo, and website, and we were happy…
You should do some branding!, what is your favorite brand? What type of brands do you like? We hear things like this all the time, but do we even know what a brand is? Most people will define a brand as a logo or a product, even a color or a name. There is…
Even though all flowers grow from the same dirt, water, and sunlight, each flower has a specific story, its information, to tell the world. Brands should be the same way. It’s wildflower season, and in California, it’s looking to be an incredible one, with the very wet winter producing an explosive number of flowers in…
As marketers, we do anything we can to build a brand; we use any tool and technology available to develop better and new branding strategies. We have talked in past articles about the online marketing trends and online content is still one of the favorite tools for marketing professionals.
While sitting in the office of our branding agency in Irvine, California, I started thinking about what it takes to build a successful company. Immediately, my mind went to a big topic—one of the biggest of topics, if we’re talking about trees: the giant sequoia. The sprouting of a little sequoia seed is a simple…
A good branding strategy is a very important thing for your company. We now understand that branding is not just a logo or a slogan or the color of a box; it is so much more. We also know that a company must have a holistic perspective when they are developing their branding strategies.
Do you know the sensation of looking at someone and feeling like you know them—or want to know them? The term we hear is love at first sight, and it can be a controversial topic. Some swear by it as proof that true love exists; others dismiss it as a fairytale—a mere poetic rendering of…
I preface this blog by saying that we here at our Twelve 12 offices in Orange County take branding seriously. I look at the smooth, crisp, modern industrial design of the desk I’m sitting at. On the desk at the moment is a small craft my son, who is in preschool, made for me. It’s…
I promise that this blog this is not a thinly veiled marketing push from Nespresso. I was recently struck by an online review that was simultaneously funny, over-the-top, and in the end, strangely sincere. It went like this:
I’ve read recently (and occasionally hear it said) that brands need to be willing to change. Those brands that aren’t flexible, or resist change, will be swept away by newer, possibly more adaptable brands. This is a very attractive opinion for branding agencies in the Los Angeles area and all over.
