Today I want to discuss branding with you, but not the usual branding strategies that everyone talks and writes about.
I want to tell you about how to make your brand stand out from other brands, especially if you are a small business owner. Almost all the online articles talk about the importance of the logo and social media and freebies; you name it. All of it is great; the problem is that everyone is doing the same thing. Is this bad? Should you stop promoting your brand online or in other traditional channels? Absolutely not, but in a world where everybody wants to be the next big thing, it takes an extra effort to make your brand stand out from the others, and this is particularly hard for local businesses.
When a new customer comes to Twelve12 with Orange County branding needs, they usually have an idea of what they want: to improve social media presence, a brand makeover, brand awareness through billboards, etc. But let me tell you a secret: sometimes small companies can’t compete with other competitors with very high budgets; it kind of looks like everything is lost and there is no hope for the little ones, or is this not true?
It’s a jungle out there, I’ll give you that, but like any other war, it should be won with the right strategy, and a single blow delivered with efficiency can take any “enemy” by surprise, it doesn’t matter their size.
When your brand needs a boost and you have a low budget, the best thing to do is to contact the Twelve12 Orange County branding professional team. Why? It’s simple; we will work for you to deliver out-of-the-box strategies.
This means that we will find ways to locally make your brand stand out. There are so many options out there that are right for you and are not as expensive as you may think. People love to be involved in something different, fun and interesting, even better if there is a prize involved or if you give away some freebies. Can’t think of anything? Well, what about a surprise midnight sale with crazy discounts, a game app that works with your store and products, or a joint venture with other local businesses that complement yours? The most important thing is that you deliver something that your target audience is not familiar with, but will be open to try and that they will love.
Give us a call today and find out more about the unusual strategies for your Orange County branding needs that we have for you and start standing out today.