Defining your Brand | Twelve12

If you are just beginning to build up your Brand or if you already have a brand, but you don’t think that it is reflecting what you want (and despite your best efforts, you are not getting the results that you want), it might be time to think about getting professional help from the experts on branding in Orange County. And to give your brand a boost, not just a new logo or a different name, what you need is to clearly define your brand and a good set of beneficial strategies.

At Twelve12 we always guide our customers through the process of identifying their brand, truly and deeply understanding that your defining your brand is what will make the rest of the branding process succeed.  Some people can’t land a realistic picture of their brand and instead they usually provide us with what they wish their brand was. It might not seem very important, but you can’t deliver good customer service if you don’t have customer service; you can’t sell the latest technology if you don’t have access to it until it is already developed and sold by someone else. At the end of the day, your clients will find out that you are not telling the truth and the only thing that you can deliver is a promise. A great logo with a catchy slogan will only work for a small period of time, until people spread the word about what you really offer instead.

It takes time to understand your brand, but like with a person that has blue eyes, red hair and big hands, every brand has (or should have) something that makes it different from other brands. If you have a business, you are fulfilling a customer need, what makes you different from all those that offer similar products or services? What are those things that make your company special and unique? And what things are your specialty? If you can’t answer these questions, you should begin by making a plan for your company that include all those things.

All of the above will help you recognize and truly define your brand. Then you should begin with the branding strategies, make sure that your brand connects with your customer’s emotions and keep it current, it should be able to adapt to new segments and trends.

If you need more information on branding in Orange County, give us a call today, at Twelve12, we have exactly what you are looking for.

share this post: