One of the main concerns of some of the clients that consult our Orange County branding team is the difficulty to fully understand why some brands are more successful than others. Most of the time, people come to Twelve12 showing us beautiful logo designs but not succeeding as a brand. If you find yourself in this situation, keep on reading – you might find the answer to your problems within this article.
Understanding branding trends is not an easy task for most companies; it is even more complicated for small businesses to achieve an awesome branding strategy, but it is not impossible. That is why at Twelve12 we want to tell you a little more about Branding in Orange County and elsewhere and make your life easier.
Our Orange County branding team became one of the most requested services at Twelve12 during the last few months, and this is why. Throughout 2020, the world has turned 180 degrees, leaving our heads spinning so fast, that we can hardly remember to breathe – especially if you are a business owner.
Brand identity and branding are not synonyms. At Twelve12, we want to share with you some information about branding in Orange County and the concept of brand identity.
To put it in simple terms, think about yourself as a brand. You have several distinctive characteristics that make you unique, and even if you hang out with people with similar looks or interests, you are one of a kind.
It is time to talk about how your brand works to help you get customers and why you might need to make some changes in your branding. We have been taken by surprise by many problems that are affecting our normal life, but at Twelve12, we understand that giving up is not an option – and that there are many out there who, instead of throwing the towel, are using this complicated time to come up with new and exciting ways of doing business. However, it is a very competitive moment too, so we want to share with you some vital information that our Orange County branding team gathered up just for you.
If you have been following the news, it seems that everywhere we look someone is talking about the world coming apart. It is our job and responsibility to ourselves, our family, our community and the world, to make some changes and help our communities to get back on their feet again and make a difference..
A Brand is not just a name for a product; a brand is something that, when well managed, leaves a lasting impression in the consumers’ minds. Even beyond the sole purpose of giving a product identity, it reflects many of the characteristics of the target market, their choices, and even their social behavior. A brand is so important for a company that at Twelve12, we want to share with you some information about branding in Orange County or anywhere in the world.
At Twelve12 we are constantly exploring different options for your Orange County Branding. This time, we are going to share with you another interesting method that you may want to consider: Influencer Marketing.
I have been doing some online research about branding and a pattern developed after a few reads. There is some confusion between branding and marketing, and even though the information may help you in some ways if what you are looking for is to build up your brand, it’s not going to be very useful. At Twelve12, we have a very clear understanding of what branding means, what a marketing strategy is, and the differentiation between the two. So, if you are looking for information about branding in Orange County or anywhere in the world, keep reading.
We all know what a brand is; we use them all the time and we are even proud to share with friends and family when we purchase anything from a famous brand name. But what is branding? How is that important for our business? At Twelve12, we want to share with our friends what most reputed great branding companies in Orange County understand as the concept of branding and its implications for a small business.
We see it all the time; everything is branding this and branding that, my personal brand, my favorite brand, the best brand … with all that talk about brand we should know what makes a brand a brand, shouldn’t we? Think about it, what makes your brand special? Is it the color, is it the name? Maybe the Instagram profile? If you haven’t been able to answer with a single word, then congratulations, you are ahead of many others.
What’s the point of branding?
It’s easy to get caught up by the idea that branding is an extension of marketing, and that all you need is a brand that is professional, for business reasons. This is true, in a sense, but doesn’t fully explain why might want a beautiful, engaging brand. Why do some companies spend millions on branding efforts?