Understanding a brand promise – and how to develop one

I am sure that you are familiar with the concept of “brand”. Most people can explain what a brand is and quote several of their favorite options. However, when we talk about “brand promise” it becomes a little more complicated. This concept is so important for a company that it should be very clear for a business owner or brand executive – as easy to explain as describing any product from the company. At Twelve12, we want to help you understand this concept and our Orange County branding team has prepared some information to help you achieve this important task.

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Twelve12’s Versatility & Strengths Showcased on New Clutch Review

Branding, marketing, video production, web development — whatever service you need, Twelve12 is always looking forward to serving your business. Located in Irvine, California, we are a group of passionate creatives and problem-solvers that aim to make a difference. We love helping companies nurture their brands and operations through our efforts.

As we aim to grow further in order to help more businesses, it has come to our attention that one of our recent clients provided us with an outstanding review on Clutch.

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Branding – More than Colors and Good Logo.

One of the main concerns of some of the clients that consult our Orange County branding team is the difficulty to fully understand why some brands are more successful than others. Most of the time, people come to Twelve12 showing us beautiful logo designs but not succeeding as a brand. If you find yourself in this situation, keep on reading – you might find the answer to your problems within this article.

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Are Customers Identifying with your Brand?

It is time to talk about how your brand works to help you get customers and why you might need to make some changes in your branding. We have been taken by surprise by many problems that are affecting our normal life, but at Twelve12, we understand that giving up is not an option  – and that there are many out there who, instead of throwing the towel, are using this complicated time to come up with new and exciting ways of doing business. However, it is a very competitive moment too, so we want to share with you some vital information that our Orange County branding team gathered up just for you.

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Strengthen your brand – and Make a Difference

If you have been following the news, it seems that everywhere we look someone is talking about the world coming apart. It is our job and responsibility to ourselves, our family, our community and the world, to make some changes and help our communities to get back on their feet again and make a difference..

Branding: Piece of the Puzzle?

A Brand is not just a name for a product; a brand is something that, when well managed, leaves a lasting impression in the consumers’ minds. Even beyond the sole purpose of giving a product identity, it reflects many of the characteristics of the target market, their choices, and even their social behavior. A brand is so important for a company that at Twelve12, we want to share with you some information about branding in Orange County or anywhere in the world.

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Branding – Mistakes to Avoid

I have been doing some online research about branding and a pattern developed after a few reads. There is some confusion between branding and marketing, and even though the information may help you in some ways if what you are looking for is to build up your brand, it’s not going to be very useful. At Twelve12, we have a very clear understanding of what branding means, what a marketing strategy is, and the differentiation between the two. So, if you are looking for information about branding in Orange County or anywhere in the world, keep reading.