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Branding – More than Colors and Good Logo.

One of the main concerns of some of the clients that consult our Orange County branding team is the difficulty to fully understand why some brands are more successful than others. Most of the time, people come to Twelve12 showing us beautiful logo designs but not succeeding as a brand. If you find yourself in this situation, keep on reading – you might find the answer to your problems within this article.

Your Brand

Are Customers Identifying with your Brand?

It is time to talk about how your brand works to help you get customers and why you might need to make some changes in your branding. We have been taken by surprise by many problems that are affecting our normal life, but at Twelve12, we understand that giving up is not an option  – and that there are many out there who, instead of throwing the towel, are using this complicated time to come up with new and exciting ways of doing business. However, it is a very competitive moment too, so we want to share with you some vital information that our Orange County branding team gathered up just for you.

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Strengthen your brand – and Make a Difference

If you have been following the news, it seems that everywhere we look someone is talking about the world coming apart. It is our job and responsibility to ourselves, our family, our community and the world, to make some changes and help our communities to get back on their feet again and make a difference..

Branding: Piece of the Puzzle?

A Brand is not just a name for a product; a brand is something that, when well managed, leaves a lasting impression in the consumers’ minds. Even beyond the sole purpose of giving a product identity, it reflects many of the characteristics of the target market, their choices, and even their social behavior. A brand is so important for a company that at Twelve12, we want to share with you some information about branding in Orange County or anywhere in the world.

Branding mistakes

Branding – Mistakes to Avoid

I have been doing some online research about branding and a pattern developed after a few reads. There is some confusion between branding and marketing, and even though the information may help you in some ways if what you are looking for is to build up your brand, it’s not going to be very useful. At Twelve12, we have a very clear understanding of what branding means, what a marketing strategy is, and the differentiation between the two. So, if you are looking for information about branding in Orange County or anywhere in the world, keep reading.

Launching Your Own brand Insights

We see it all the time; everything is branding this and branding that, my personal brand, my favorite brand, the best brand … with all that talk about brand we should know what makes a brand a brand, shouldn’t we? Think about it, what makes your brand special?  Is it the color, is it the name? Maybe the Instagram profile? If you haven’t been able to answer with a single word, then congratulations, you are ahead of many others.

Branding Delights

What’s the point of branding?

It’s easy to get caught up by the idea that branding is an extension of marketing, and that all you need is a brand that is professional, for business reasons. This is true, in a sense, but doesn’t fully explain why might want a beautiful, engaging brand. Why do some companies spend millions on branding efforts?