We see it all the time; everything is branding this and branding that, my personal brand, my favorite brand, the best brand … with all that talk about brand we should know what makes a brand a brand, shouldn’t we? Think about it, what makes your brand special? Is it the color, is it the name? Maybe the Instagram profile? If you haven’t been able to answer with a single word, then congratulations, you are ahead of many others.
What’s the point of branding?
It’s easy to get caught up by the idea that branding is an extension of marketing, and that all you need is a brand that is professional, for business reasons. This is true, in a sense, but doesn’t fully explain why might want a beautiful, engaging brand. Why do some companies spend millions on branding efforts?
Branding is still one of the key factors for any business, big or small. Even if you are a small local company, the development of your brand could make the difference between having a successful business or a constant struggle to even make enough money to pay the bills. At Twelve12, we want to share with you some of the most important functions of a brand from the retailer’s point of view in Orange County branding.
What is Brand Personality?
Branding is one of the most challenging things that we have to do as marketers, but it is also a fun and rewarding activity. A brand is a reflection (or should be) of your whole company; the values, ways of interaction with the community, quality of the product, the efficiency of the production and logistic processes, etc. But even more than that, we need to connect with our customers at a much deeper level.
Do you know the sensation of looking at someone and feeling like you know them—or want to know them? The term we hear is love at first sight, and it can be a controversial topic. Some swear by it as proof that true love exists; others dismiss it as a fairytale—a mere poetic rendering of the basic feelings of physical attraction that everyone feels. Regardless of your personal philosophy of the situation, this concept of love at first sight is probably just too compelling to dismiss completely—plus, it does happen, doesn’t it?
I enjoy so much writing about this topic, as branding is a very interesting part of marketing. I am not sure if we can ever cover every single aspect of what you can do to build up or improve your brand, there is always a new and exciting turn waiting for you to take advantage of. When a new client walks into the Twelve12 headquarters with a branding problem, we do whatever it takes to solve it and we have a team of experts for any Orange County branding need at your service.
It is always exciting to introduce a new product to the market, as it is all or nothing, and a success is determined by the timing and the combination of the right conditions. It really doesn’t matter if there´s a crisis, or not very expensive products have been successfully introduced to the market during the worst financial conditions with great results. However, there is a variable that is present in almost every success story and that is good branding.
Sometimes, the concept of branding is not very clear to business people. If you don’t have a lot of knowledge of the marketing world, you may be under the belief that marketing and branding are synonyms and/or a cost center.
Marketing is not just “something” that you pay for; it involves every aspect of the company, even the process of making a product, the design of the pack, the label, etcetera, and it holds all the variables that will hopefully end up driving sales to the business.
One of the most exciting parts of marketing is planning the way that you are going to introduce a brand to the market, but it is a hard task. All the eyes of the company are set on you and your every move is closely monitored by the upper management. This can be a ticket to end up having a nervous breakdown!
Branding is one of the most important marketing aspects of any company. The branding process aims to create an image of a product or a company in the consumer’s mind, there are different ways to achieve this goal, but the most important tool to establish a long-lasting relationship with customers is through advertising campaigns. Marketing companies in Orange County are among the best branding companies, Twelve12, one of the most successful branding agency in Los Angeles, have a very extensive portfolio of options for any kind of budget. People at Twelve12 are aware of the importance of an adequate marketing campaign. From the planning process to the implementation of strategies to help you achieve your marketing goals.
The brand is the most important asset of a company when you look at it from a marketing point of view. Few things are as valuable as a well-recognized brand in order to bring new customers to our business and maintain the ones we already have.
So far we have reviewed how to analyze the market situation where we have to understand where the company or business is at the present moment. We look into how we are doing business, who buys from us, how and why. We also analyze the competitors and their strategies, their advantages and their weaknesses. The second part was all about objectives, all that we want to achieve as a company, how to increase the satisfaction level of our customers, find new ways to make our products or services stand out from others in the same market. We also looked into effective communication of messages to our clients and how to convince new ones to try us out.