Branding – More than Colors and Good Logo.

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One of the main concerns of some of the clients that consult our Orange County branding team is the difficulty to fully understand why some brands are more successful than others. Most of the time, people come to Twelve12 showing us beautiful logo designs but not succeeding as a brand. If you find yourself in this situation, keep on reading – you might find the answer to your problems within this article.

Having a colorful or distinctive logo is something that should help a brand to stand out, however, this is just a piece of the puzzle. Building up a brand is something that has to be done holistically. What I mean by this, is that you won´t bring customers into your store just by your looks. It certainly helps a lot, but depending on what you sell, there will be a million different factors that might influence your potential clients.

Some people might be looking for quality, some of them look for cruelty-free products, others will be more interested in uniqueness, and so on. What you need to do, especially if you are struggling with standing out from your competitors, is to identify exactly what the most important aspects of your target market are. As an example, we might think about a vintage decoration store; most likely, the customers are not looking for decorative pieces that could be purchased at a local store, they would be looking for unique and legitimate vintage pieces, or even just unique pieces but with that vintage vibe that nobody else will have. On the other hand, if you own a store with cheaper generic products that could be found at several stores, some of your customers might be interested if you engage them in free styling classes to transform those cheap items into a personalized piece with products that you also sell at your store.

And at this point you might be thinking “Ok, but how does that help me build up my brand?” Well, you can have your logo designed to enhance your qualities and bring all those curious new customers to find out what you can offer them, and from there, it is just a matter of time until they share with friends and family their amazing experience at your store. Think about brands such as Apple, Harley Davidson, or your favorite football team; the brand means so much more than just a logo. When you think about all those brands, your brain doesn’t think about the products, it takes you to the whole experience of belonging to that brand as a customer.

If you want to know more about the best way to build up your brand, give us a call today. At Twelve12, we’ll be happy to answer all your questions and our top Orange County branding team will take your brand to a new universe of possibilities.

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