The Twelve12 office, the hub of all our online marketing in Orange County, is nestled in the center of OC’s populated urban/suburban sprawl. It can be easy to forget that it’s just a short drive to the wilderness. Even in the city limits, if you take a walk after the sun goes down, you may…
If you think that the final goal of your marketing strategies is to make a sale, let me tell you that you are not achieving one of the most important aspects of your brand development! If you already know what I’m about to tell you, keep on reading regardless, as it never hurts to get…
The business world loves to turn to sports when talking about team work, as it is such a compelling visualization of what teams in action can do. When strapped for a metaphor, using baseball or other team sports can feel like a good fit. However, in my estimation, the most potent business metaphor from the…
Strategic planning can be a curious thing. Different companies with different facilitators can produce wildly different planning sessions with wildly different goals. If done properly, though, the impact of such a session is wide-reaching, and can generally be grouped into benefits of an intellectual nature, and benefits of an emotional nature. As strategic planning’s benefits…
So, you decided that it was time to go online a few years ago, wondering how to handle massive online orders and all those customers’ requests and … nothing. So far, your business hasn’t been able to pick up but a few new clients online. You probably keep reading and looking for an answer, even…
Marketing strategies are more important than ever before; it is not just about your product or the way that you interact with your customers. Today we face the challenge of focusing on our client, and we need to offer them the best product or service, at the best price with the best added value. We…
Do you ever wish that you could create marketing campaigns like the big boys? It’s true across the board, whether digital marketing in Orange County or national TV ad buys, more money goes further. Still, at its heart, the same qualities that make a multi-million-dollar campaign successful, are the things that make your small business’s…
Is it time for you to start doing internet marketing in Orange County? Or anywhere else for that matter? The answer is yes (unless your target audience has no access to the internet whatsoever in any way) but it is a mistake to just start throwing your money away before even making an online marketing…
So, you developed a Brand successfully, that is a great thing to do and it takes a lot of time and dedication to do so. But are you getting the feeling that people are not as happy with your brand as they were before? Are you currently struggling with your branding efforts? Are you not…
It can be easy, when researching branding and marketing strategy, to get down a rabbit hole with all the things that go into making your company grow. Before looking too deeply into PPC ads, SEO-optimized web design, and other highly specific topics, it may be useful to start out from square one: Why hire a…
