The Power of Audiovisual Content.

Audiovisual content is more than 30% likely to be watched and shared by your target audience

The internet is an amazing tool, and almost everyone in the developed world has access to it. We are more connected than ever throughout the globe. Even the most remote places in the world have access if they choose to, through satellite services. And with some creativity, we can do whatever we want at any time and reach multiple places. Just think about the way Arnel Pineda, current lead singer for the famous band Journey, became a star: he posted his videos on YouTube and was contacted by the band. This is just an example of the power of this technology.

But as companies, how do we get our messages to our customers with engaging and powerful content? There are different approaches: you can blog, you can do social media, you can send out emails. Audiovisual content ie videos, are the most watched type of content online. At Twelve12, we always say to our customers that, depending on the things that they want to promote, it could be useful to have one of the approaches that we cited above, or a mix of them. As a video production company in Orange County, we have seen that even for blogs, and most recently on social media, sharing videos is very attractive for customers. Let’s face it, as clients, we are more willing to watch a video than read a few pages of information and as a company, the message will be more powerful and interesting if it’s presented in a video format.

And according to many bloggers that are considered experts on this topic, websites, and blogs that include video and social media content in the form of videos are more likely to be accepted and appealing to the audience. If the content of the video is interesting, potential clients are willing to watch it in full as opposed to clicking on an image or a link that takes them to a different website.

If you are not the type of person that is willing to be in front of the camera, there’s nothing to worry about, as there are many different ways to produce audiovisual material without someone talking – but of course, you will be missing the opportunity to talk directly to your audience.

To find out more about how to present your company with a video or how to include videos on your marketing strategy, give us a call today and find out more about Video Production in Orange County. At Twelve12 we have exactly what you are looking for at great prices.

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