As a company, getting to know the demographic details of your customers is step one in connecting with them. Find out as much as possible about the people you depend makes it possible to better speak their language, customize your products and services to their needs over time, and, well, just find them when you’re…
If you’ve read a marketing blog in the past 5 years or so, you, too, may have been gripped with fear that you aren’t targeting millennials enough. Using influencers to gain exposure for your product has become a very effective strategy, and yet it has, in a way, come to be defined narrowly as a…
We all know that marketing is rooted in psychology. We want to encourage people, whether through intellect, emotions, or both, that they should buy what we’re selling. The cutsie term for this is giving them a ‘nudge’. It’s founded on the awkward truth that just having a great product often isn’t enough to competitively sell.…
It doesn’t matter how carefully you design your marketing campaign; at the end of the day, what matters is that you get the expected results. It is true that when you have a professional online strategy, the rate of success of the outcome increases noticeably. The main reason for this is that it is very…
The search for a proper mission statement for your company can drive anyone through a range of emotions and reactions, from confusion about the precise purpose and definition of a mission statement, to annoyance and doubt about need for one in the first place. If you’re seeking branding in Orange County, you may find yourself…
Who do you want to be? Starting out with a new company or product, you have a wide range of freedom for answering that question, and it can be a challenge to deal with all that freedom as you define yourself. It’s normal for newish companies to feel an overwhelming desire to be the (Nike,…
Twelve12 ’s loyal customers and friends have been asking to know more about ways to make money online. If you haven’t been reading our blog, you can go back and look for “How to make Money Online 101″. Today, I want to talk to you about something that most marketing companies in Orange County will never…
At Twelve12, we know that planning is everything when formulating digital marketing strategies. It is true that some companies have some lucky results by default, but most of the time, it is careful planning and smart strategy that makes the difference between a successful result or a costly disaster, and clever strategy is the way…
As a Branding Agency in Los Angeles, we get a lot of companies that are struggling to attract customers, and they have previously tried on their own and spent a lot of money only to find out that it was a waste of time and resources. Twelve12 want to share with you some information about…
Are you in the b2b sector? If you are, you probably know by now how difficult is to attract more customers into your business. Most of them already have a preferred supplier and some of them become personal friends with the person in charge of the purchase decision. We have to come up with fantastic…
