Branding is more than just a pretty logo.

Companies with successful branding have many things in common, but there are a few things that we can always point out about them. At Twelve12, we understand how important is for you to have a successful brand and we want to help you with some pointers from our branding team in Orange County.

All over the world, we see brands: everything has a brand, even generic brands have a brand and a branding strategy. So, what makes a brand successful?

Bringing Empowerment

Trish isn’t the stylist of the rich and famous—she’s there to bring empowerment to real women. What initially drew us to her as a client was her background. Rooted in counseling and psychology, Trish doesn’t simply push products down people’s throats. She puts high value on the experience, the self-confidence, and the many benefits that are implicit in personal styling.

Designing Something? Seek Simplicity & Distrust it

Philosopher and Mathematician Alfred North Whitehead said, “Seek simplicity and distrust it.” While a concise and even beautiful distillation of his life’s philosophy, it would also be tough to think of a better battle cry for those who work in the ever-mercurial world of design. Your app development strategy may benefit from an approach of simplicity—and skepticism.