Logo Design is one of those things that just needs to be done right! You can do everything else, and do it well. But if your logo is off then it’s just uphill from there. Your logo needs to be representative of who you are and who/how you want to be perceived by your audience. It needs to be able to stick and send your message in less than a second. This isn’t an easy task. You must first know yourself and your company, then you must know your consumer and what they are after. Is your ideal customer hip, young and product savvy? Or are they more mature with a taste for classics? You can easily see which direction this is moving towards. You can’t give them both what they need in the same design.
Or can you? This is where good design comes into play. But behind good design is great thought, research and time. For example, let’s take the Apple logo. It’s universal and applies to everyone. No one can really say that the Apple logo is ugly or silly… because it’s simple, as simple as an everyday apple. But when someone at a dinner table says Apple, 90% of the time, you will think of Apple products and not the fruit, even though you’re surrounded by food.
Art in logo designs is taking simple yet regular elements and making them special to your brand. This can be a simple letter in beautiful typography or an icon resembling your business. We recently helped a business with their Logo Design in Orange County and the outcome was fantastic. For this company we started with 95 initial logos and slowly narrowed it down to the top 10, then to the top 3, and finally chose the perfect fit. At first it comes off as simple and almost plain but as stated above, this is what it needs to be. Don’t get me wrong, a logo can be complex and detailed as well but for their business and what they were looking for, this was the logo for them. After they selected the logo we then moved forward to take over their brand identity as a whole. From website, catalog, brochure, price lists to stationary, the whole package.
It’s important to blend all aspects of design together so it all flows. But don’t forget logo design is the work horse. It all starts with the logo. So the next time you are in need of a logo give it thought and give it time. And if you need help with logo or web design, we’re right here.