Faced with underwhelming sales, lack of company culture, or even aspirations of growing to the next level, brands are faced with a single, burning question: to rebrand or not to rebrand? When navigating the question, a branding strategy that keeps your message intact is key.
What is branding anyway? Is branding a company the same as branding a brand? Are you confused with branding? Should you brand your company? So many questions without an easy answer! To throw some light into this mess, let’s begin with a brand definition: a brand is a mark or a name unique and created…
There’s nothing more rewarding than putting a smile on a child’s face. Likewise, there’s nothing like working with Cilek, creators of some of the most exciting beds for children on the market. Cilek is established in countries all over the world, and ahead of their entry into the U.S. market, we collaborated with them to…
One of our most rewarding projects of the past few months has been our partnership with Costa Mesa’s Pacific Chorale. Long known as one of the top choral groups in the country, Pacific Chorale is currently enjoying their 50th anniversary season, and wanted to make it pop with a prestigious rebrand. Together, Twelve12 and Pacific…
Your brand is the way that you stand out from other products and services within the same market segment, and branding is a combination of factors that create a perceived value in your customer’s mind. Branding is not just for big companies, small businesses should be able to stand out if they have what it…
Humans are wired to react to changing seasons. Paying attention to these cyclical changes can have a variety of benefits for marketing companies in Orange County. Keeping your brand fresh doesn’t necessarily mean starting from scratch—for brand management, find ways to think cyclically, and you’ll find that it’s easier to keep your brand fresh.
Anyone who’s ever taken a look inside a wrist watch knows that something as seemingly simple as moving those two hands in a dependable way is anything but simple. It’s the perfect metaphor for a team that works, which, in the estimation of this Orange County branding agency, makes it the perfect metaphor for the…
What are you expressing with your logo’s shape? The answer is: something! Even if you haven’t put thought into the shapes of your brand’s logo, it’s likely that your customers have on a conscious or subconscious level. What’s the difference between a circle and a square? How does a zig-zag make you feel, compared to…
So much of nature, ants included, relies solely on inner identity—on genes—to explain how to grow and what to do—there isn’t an alternative. Humans often put a lot of wasted effort into being “themselves,” only to find that they’ve become anything but. Make sure you’re creating a brand that is YOU. What if Cheerios…
It was truly a pleasure collaborating with Samania, the founder of Hawaii Lassi, a Hawaii-based operation specializing in super-fresh versions of the always-exciting yogurt drinks you may already know from Indian restaurants. Hawaii Lassi was gearing up for a push into the mainland, and wanted a new look, logo, and website, and we were happy…
