How to Make Sleep Exciting: Working with Children’s Furniture Innovators Cilek

There’s nothing more rewarding than putting a smile on a child’s face. Likewise, there’s nothing like working with Cilek, creators of some of the most exciting beds for children on the market. Cilek is established in countries all over the world, and ahead of their entry into the U.S. market, we collaborated with them to refresh their look, including a vibrant new video commercial to get that message across.

Only In Dreams…

A young boy gets tucked into his Cilek Race Car bed for the night—but the adventure is just beginning! Cilek’s vision was for the video to be a classic nod to the wonders of imagination. In dreams, there’s no limit to the places your Cilek GTI Racecar bed will take you—from the iconic streets of Hollywood to the sights and sounds of the Santa Monica Pier.

It was an incredibly fun video to storyboard, shoot, and bring to life, and we’re sure it will be a fun video to watch, and a good introduction to the brand’s vision of a world where kids are free to dream. Hope you enjoy it!

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