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Make it Sing: Pacific Chorale Rebrand Prepares Group for its 50th Anniversary

One of our most rewarding projects of the past few months has been our partnership with Costa Mesa’s Pacific Chorale. Long known as one of the top choral groups in the country, Pacific Chorale is currently enjoying their 50th anniversary season, and wanted to make it pop with a prestigious rebrand. Together, Twelve12 and Pacific…

Successful Branding

Your brand is the way that you stand out from other products and services within the same market segment, and branding is a combination of factors that create a perceived value in your customer’s mind. Branding is not just for big companies, small businesses should be able to stand out if they have what it…

Changing Seasons: the Intuitive way to Add Variety to your Branding

Humans are wired to react to changing seasons. Paying attention to these cyclical changes can have a variety of benefits for marketing companies in Orange County. Keeping your brand fresh doesn’t necessarily mean starting from scratch—for brand management, find ways to think cyclically, and you’ll find that it’s easier to keep your brand fresh.

The Strategic Marvels of the Watch

Anyone who’s ever taken a look inside a wrist watch knows that something as seemingly simple as moving those two hands in a dependable way is anything but simple. It’s the perfect metaphor for a team that works, which, in the estimation of this Orange County branding agency, makes it the perfect metaphor for the…

The Shape of the Brand: Logos and Their Influence

What are you expressing with your logo’s shape? The answer is: something! Even if you haven’t put thought into the shapes of your brand’s logo, it’s likely that your customers have on a conscious or subconscious level. What’s the difference between a circle and a square? How does a zig-zag make you feel, compared to…

Do You and Your Brand Speak Color?

Perhaps with the exception of music, nothing commands human emotion as effectively as color. For branding, understanding the symbolism of color is essential to understanding your brand’s image

Why Don’t Ants Screw Up? Branding & Being Yourself.

So much of nature, ants included, relies solely on inner identity—on genes—to explain how to grow and what to do—there isn’t an alternative. Humans often put a lot of wasted effort into being “themselves,” only to find that they’ve become anything but. Make sure you’re creating a brand that is YOU.   What if Cheerios…

Branding Tip: Understanding a Brand

  You should do some branding!, what is your favorite brand? What type of brands do you like? We hear things like this all the time, but do we even know what a brand is? Most people will define a brand as a logo or a product, even a color or a name. There is…

Why We Love Flowers: The Essence of Brand Development

Even though all flowers grow from the same dirt, water, and sunlight, each flower has a specific story, its information, to tell the world. Brands should be the same way. It’s wildflower season, and in California, it’s looking to be an incredible one, with the very wet winter producing an explosive number of flowers in…

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