Branding a Company Vs Branding a Brand

What is branding anyway? Is branding a company the same as branding a brand? Are you confused with branding? Should you brand your company?

So many questions without an easy answer! To throw some light into this mess, let’s begin with a brand definition: a brand is a mark or a name unique and created specifically to make a distinction on something. Now branding is the process involved in the creation of that unique mark, name and/or image for either a product, service or a company which is aimed to create additional value in the consumer’s mind. Brand strategies are all the necessary elements that you will need in order to develop your brand.

While Branding in Orange County, you need to keep in mind that you should be consistent with your branding efforts and your company’s message, you must also remember that branding a product will extend to every aspect of your organization as well and everyone in the business should behave accordingly.

Doing branding for a company and doing it for a brand involves pretty much the same process, but it is definitely not the same thing. While branding a company is to develop a unique identity for the company in the mind of the consumer, branding a brand works toward developing a unique identity for a product or service that should be consistent with the company’s identity. If you are getting a little confused about all this branding nonsense, let me make it easier to understand. What is your favorite chocolate company? That would be the company’s branding, and now, which chocolate product made by this company is the one you like? That would be the product’s branding. It gets easier, right?

At Twelve12 we believe that thinking the way the customers think will make your branding strategies better. Our Branding in Orange County expert team will help your company achieve your branding needs through the most innovative branding techniques.

Should you brand your company? You might be thinking that the answer to this question is yes, but sometimes, and depending on your business, you might want to keep your company’s name out of it. Most of the time however, the answer is yes, you should definitely have a well-defined company branding strategy and a solid organizational identity.

So don’t waste any more time! Give us a call today, at Twelve12 we have what you are seeking  for your branding strategies.

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