Is My Local Business Doomed to Disappear?

There’s a concern among small local business owners. They keep looking around their neighborhoods and they notice that a lot of stores that have been around for years are disappearing all of a sudden.

At Twelve12, we have seen a lot of concerned faces coming through our doors, and one of the main questions when they come to us looking for Orange County branding services is to keep their stores up and running.

It is true that the percentage of physical stores that are closing is on the rise, but does this mean that your own store is doomed to disappear? Should you be worried and start looking for a new business or a steady job? Should you consider the possibility of selling your local business before it’s too late? Well, these are tough questions indeed and they can keep you up at night.

If you have been struggling and these questions had been on your mind for a while, you should know that there are many things that you can do to infuse new life into your business. First of all, you should evaluate the main problems. Why are you losing “loyal” customers to a new local business? Why are you not generating more visits? Why is it that your conversion rate is not improving? Or even worse, it is decaying rapidly?

Let’s start with the easiest explanation: some business are better off with an online business model, it is that simple. Online shopping is growing and with so many technological innovations such as the smartphones, it is getting easier for the consumer and more convenient to buy online than to go to your store.

If you are one of those businesses that must have a physical location, you can still do many things to improve your company. This doesn’t mean that you are not supposed to be online, the digital world has taken over in so many ways that it is almost absolutely necessary for your survival that you start building up your brand online as soon as you can.

At Twelve12, we help you develop the best Orange County branding package for your particular needs, from retargeting your products or services to geomarketing strategies. You can keep your local business current and thrive while you see other companies giving up.

What matters here is that you understand your customer and provide extraordinary products or services and added value. Unique customer experiences and personalized customer service while adapting to the newest gadgets and technology.

So don’t give up just yet, give us a call today, at Twelve12, we have exactly what your business need to become a success.

share this post: