Today we want to talk to you about the changes that customers have been experiencing since 2020. We all know what has been happening in the world and that we had to suddenly reinvent our way of doing business due to the Covid-19 crisis and the lockdowns. At Twelve12 we are always thinking about ways to help you improve your company, and this is why our online marketing team in Orange County wanted to share this information with you.
Do you understand online marketing terminology? Part of understanding how to use online marketing in your favor is to understand the terminology. Some of it comes right from any traditional marketing book, some of it was transformed into different words, but it is the same as what you can find in any good marketing book and some of it only belongs to the online world. At Twelve12, we reviewed the most relevant Online Marketing companies in Orange County and collated some of the most common terms that you might not understand, but that you should know.
You may have seen marketing companies in Orange County promising you that you could become rich without spending that much money, simply by reselling items online. At Twelve12 we understand that we have collectively reached a very complicated moment and that companies are desperate to get money, even if it means lying to their customers. This is not the way to go!
Online presence is something that shouldn’t be overlooked by any company. Almost everyone gets online at least once a day (if not several times a day) and for several hours! TV and radio have been very much displaced by smartphones and computers. Having such an audience captive for most of the day should be noticed by every single company, no matter whether they conduct businesses online or offline primarily. Knowing the importance of online marketing in Orange County, Twelve12 wants to share some more information about online marketing.
Many Online Marketing companies in Orange County will tell you that communication is one of the most important factors for any business, and listening to the customer is the only way we have to improve the services we provide and obtain, as a result, satisfied and happy customers. So, if you still think that your business does not require an online presence, you have already cut a large part of the flow of new customers that could have generated for your business.
Have you been doing online business for a considerable amount of time and haven’t really seen the benefit of doing so? Is it taking you too long to achieve an adequate level of recognition? Being online hasn’t really proven worth it for your company? Before leaving your website to die or bringing it down permanently, consider if you should take a few steps forward and actually make your online business presence worth your time and money.
It doesn’t matter how carefully you design your marketing campaign; at the end of the day, what matters is that you get the expected results. It is true that when you have a professional online strategy, the rate of success of the outcome increases noticeably. The main reason for this is that it is very easy to run an online marketing campaign with all those tools at our disposal, and if everybody else is doing it, why shouldn’t you take part of it, right? It may be harder than you think to actually deliver results without ending up paying more than you expected for nothing at all.
SEO, CMO, SEM, PPC, CPM, CPT: these and many others are all acronyms related to the digital marketing world. If you have online presence, you should at least get to know some of the most used terms for Online Marketing in Orange County.
Why is it so important for you to be familiar with the online marketing terminology?
It is very exciting to work with online marketing; everybody wants a piece of the online action, and those small entrepreneurs that had no money for T.V. or radio ads are now able to promote their products and services with an amazing result in some cases. Almost every person you know has a smartphone, and while years ago we could only watch television after work, or listen to the radio while we were driving, now we are connected with the whole world almost 24/7. In some cases, we even have to actively restrict ourselves from getting online that much! Even my grandmother has shared a link online and used video conferences to keep in touch with distant relatives.
Some customers are more comfortable engaging with companies offline and although this is good for business, this type of relationship is more expensive to maintain when it comes to marketing. Traditional marketing is expensive. Even the most basic strategies such as mail or flyers are way more expensive than an online marketing campaign. Television, radio,…
Over the years we’ve come across several websites that are less than up to date. This doesn’t only fall in the category of complete waste of time, it is also a waste of resources for any company; it doesn’t matter if it is big or small, wasting resources means bad management.
One of the most important components of digital marketing planning is the way we monitor our performance. In the past articles, we have reviewed the whole cycle of the Digital Marketing Planning. I often direct you to seek advice from Twelve12, Digital Marketing in Orange County experts. We have explained how to perform a SWOT analysis, learn from your customers, find the market trends and find out about your own internal capabilities and the resources that you already have.