Effective Online Marketing: Is Yours?

It doesn’t matter how carefully you design your marketing campaign; at the end of the day, what matters is that you get the expected results. It is true that when you have a professional online strategy, the rate of success of the outcome increases noticeably. The main reason for this is that it is very easy to run an online marketing campaign with all those tools at our disposal, and if everybody else is doing it, why shouldn’t you take part of it, right? It may be harder than you think to actually deliver results without ending up paying more than you expected for nothing at all.

But how can we know if our marketing efforts are really effective? Well, there’s no shortcut here, and at Twelve12, we want to share with you some information that you should be aware of to evaluate your efforts. It is a little bit different for each review, but the following information is very similar to what we use to review our online marketing in Orange County. You’ll need to conduct a thorough review, and verify and evaluate your results in order to decide if it has been effective or not.

The things that you’ll need to assess are your activities, tools and processes, along with a comparison between a previous time with similar conditions and the period of time when you started your campaign.

If your campaign was designed to reach new customers, you’ll need to review your reach – but what’s the best way to do it? It depends: if it is social media, you may want to check your statistics, how many people liked your posts, interacted by commenting on your posts, shared your publications, and took the desired action that could range from visiting your website, subscribing, or buying something.

If you want to improve your ranking on Google search, for example, you could consult with several free and paid tools to find out if you reach the desired ranking according to the time frame.

If you aim to sell something, then the conversion rate is what you need to check directly on the place where you interact with your customer; this means that if you sell online, you’ll be able to measure how many times someone looked at your ad, and ended up buying a product. If you have a small business operation, and in order to sell, people have to contact you or your business directly, then you’ll have to review your online data along with your offline results.

The possibilities are endless because there are so many different reasons for an online marketing campaign, if you want to know more about it, don’t hesitate and contact us today to find out all that Twelve12 has for your online marketing in Orange County or worldwide.

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