Get Familiarized with Online Marketing

SEO, CMO, SEM, PPC, CPM, CPT: these and many others are all acronyms related to the digital marketing world. If you have online presence, you should at least get to know some of the most used terms for Online Marketing in Orange County.

Why is it so important for you to be familiar with the online marketing terminology? Even if you are not going to do your own strategies online, knowing how things work can sometimes save you from spending more money that you should when you are trying to get online results. You will find that the most effective online marketing campaigns are a combination of free and paid options. At Twelve12, we have a specialized team that is constantly developing innovative strategies and looking out for the latest online trends.

Some of the best tools that you can find to improve your online strategies are free, but in some cases you will require someone to make code changes on your website or designers to set up some of the latest marketing trends.

Different goals require different approaches. For example, you need to increase your client’s database, but you don’t actually sell your products online (items such as cars, heavy machinery, and other specialized items).  A great way to go is to have a blog with interesting and informative content for the industry where you can include the latest advances, different approaches to solve situations, new gadgets, comparisons between brands and products, etc. A fantastic addition is a subscription pop up, and you can even “twist” a little bit the virtual arm of your readers and make them sign up (making it easier with options such as a Google or Facebook account sign up) in order to continue reading your content.

Another great tool that is available now is the Facebook bots. These not only help you improve your response time, they also allow you to develop a closer relationship with your customers and there are different options from the usual “how can I help you” bot. You can develop conversations and make your customer engage with your bot and discover new products or services in a more personal fashion than when you reach them with an ad or blog content.

The most important thing is that you are up to date, you don’t need to become an expert digital marketer, but you should understand the business environment if you want to succeed. Give us a call today and find out more about the latest tools and trends for Online Marketing in Orange County, at Twelve12, we have exactly what you are looking for.

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