When you are starting a small business or if your business is in desperate need of a marketing boost, there are some things that you can do. At Twelve12, we want to share with you some of the most ways to boost your effective digital marketing in Orange County or anywhere in the world.
Some authors of important publications continue insisting that betting on digital marketing is a mistake. However, digital marketing experts in Orange County find it a bit inconsistent when they deny the scope of digital technologies and their influence in today’s world when it is precisely there where they publish and distribute their ideas. At Twelve12, we want to share some insight into digital marketing budgets so you can make your choice.
Many small business owners think that is not worth it to spend money on a professional Digital Marketing strategy – they’d rather do some research, they end up with one or two ideas and they immediately go and pay a social media ad or advertising on search engines. But, is this really the best option for a small business or a start up?
You are doing everything right: you have the right staff, your inventory system is as optimized as it could be at this point, you have an extensive buyer’s database, your products are good and they offer added value, and you also review your competition and your customer’s behavior periodically to anticipate your client’s needs as much as you can.
As a marketing specialist I believe that you can’t always use the same mix of elements to deliver successful results for every company every time. So I like to surf the web and learn from different companies and see what they have done in the past or what they are currently doing to improve their online marketing campaigns.
Delivering the right message to your customers is not as easy as it sounds. Some companies act like a contagious disease and at the end, the target market treats them as one too. You can find annoying advertising all around the internet. Think about every time you want to watch or look for something on one of the top social media or video platforms. This invasive behavior usually drives customers to block or ignore your advertising, and forget about sharing them; the least they want to do is to spread the disease around family and friends.
Whether we like it or not, marketing plays a big role in our lives. We are constantly bombarded by advertising and promotions everywhere. Sometimes it seems that it comes from almost any piece of technology that we have. Our television, radio, phones, tablets, etc. Many digital marketing campaigns can even leave a deep impression on us forever.