Should You Invest in Digital Marketing? The Answer is Probably Yes!

Some authors of important publications continue insisting that betting on digital marketing is a mistake. However, digital marketing experts in Orange County find it a bit inconsistent when they deny the scope of digital technologies and their influence in today’s world when it is precisely there where they publish and distribute their ideas. At Twelve12, we want to share some insight into digital marketing budgets so you can make your choice.

Digital Marketing, Is it Worth The Spend?

Many small business owners think that is not worth it to spend money on a professional Digital Marketing strategy – they’d rather do some research, they end up with one or two ideas and they immediately go and pay a social media ad or advertising on search engines. But, is this really the best option for a small business or a start up?

Video production

Are you late for the Digital Marketing Party?

You are doing everything right: you have the right staff, your inventory system is as optimized as it could be at this point, you have an extensive buyer’s database, your products are good and they offer added value, and you also review your competition and your customer’s behavior periodically to anticipate your client’s needs as much as you can.

Digital marketing and the Right Message

How many times have you decided to abandon a website just to avoid annoying advertising? It is such a common thing that it has happened to most of us several times, and not just that, some of them are so irritating that instead of selling us their products we avoid the company as a disease. Delivering the right message to customers is not a matter of how many times you get people to see your ad, but how interesting and appealing to them is.  

Digital Marketing – A Secret Weapon

Delivering the right message to your customers is not as easy as it sounds. Some companies act like a contagious disease and at the end, the target market treats them as one too. You can find annoying advertising all around the internet. Think about every time you want to watch or look for something on one of the top social media or video platforms. This invasive behavior usually drives customers to block or ignore your advertising, and forget about sharing them; the least they want to do is to spread the disease around family and friends.

Why Digital Marketing

Whether we like it or not, marketing plays a big role in our lives. We are constantly bombarded by advertising and promotions everywhere. Sometimes it seems that it comes from almost any piece of technology that we have. Our television, radio, phones, tablets, etc. Many digital marketing campaigns can even leave a deep impression on us forever.