The concept of digital marketing includes all those activities made online to create relationships with customers, develop a brand, and conduct businesses. It is pretty much everything that we traditionally do but within the online scenario. At Twelve12, we want to share with you some more information about digital marketing in Orange County and some of its differences from traditional marketing.
In many ways, digital marketing is very similar to traditional marketing, however, the way we approach customers, break down markets, and analyze and work with data have a very different set of rules. This is mainly due to the behavior of the customer online. We also need to understand whether our digital reach will complement our offline efforts, or if our online marketing is our main activity and goal.
If you are only reaching out to the online world to expand your advertising and online presence, the necessities of our plans are not very complicated; they usually focus on a dynamic website and a solid market segmentation for our advertising. However, if our plan is to conduct our business mainly or solely online, then it becomes more complicated and we should be aware of the many variables in order to succeed.
It is not a secret that you can set up an online business in a matter of hours for an affordable price; now, becoming a successful online company is a whole different story. One of the differences with regular companies is that it would be very hard for several businesses to set up in a matter of hours, while online you will be competing with thousands of options if you take into account that other countries are an issue in this scenario too.
Some great strategies to improve the visibility of your business online without handing out a considerable amount of money on advertising would be Search Engine Optimization or SEO; this activity focuses on climbing up the search engine results and it aims to appear on the first page whenever someone looks for something online.
Another great tool is to develop engaging content to attract and connect with potential customers. Unless people know about you, you will not be seen at all online and content is usually a great way to bring in people. And finally, a digital marketing plan, it is very important to understand how people buy online and develop your plan accordingly.
If you want to know more about how to develop your digital marketing, give us a call today at Twelve12 and our amazing team of Digital Marketing in Orange County will be thrilled to help you achieve your goals.