For the average person, when someone mentions the phrase Marketing Agency they immediately think about advertising and promotions, but there is so much more to know and understand about Marketing. In a broad sense, Marketing is a process that involves any effort assembled to fulfill a particular need or desire with a degree of satisfaction. I…
This time I would like to bring you yet another trendy digital marketing tool. This is a tool that unless you are living back in the 80’s, you have probably experienced. And even though it has nothing to do with personal computers, it reaches even more people than the traditional digital content. I am talking…
You are doing everything right: you have the right staff, your inventory system is as optimized as it could be at this point, you have an extensive buyer’s database, your products are good and they offer added value, and you also review your competition and your customer’s behavior periodically to anticipate your client’s needs as…
If you follow our blog, then you know that we try to bring you the latest information about all things related to the digital marketing world. If you don’t follow us, I strongly recommend you give it a shot; you will find interesting things that you might not have heard about before, but that are…
The amazing and complex world of Marketing is more interesting than ever before, and we have witnessed the change of the consumer at high speed during the past few decades ie Customer Evolution. It is a marvelous thing to be able to buy through our computers or cell phones and have the opportunity to compare…
One of the most used internet marketing strategies is content marketing. Almost 80% of the companies with an online presence, use or are planning to use some kind of content Marketing. It is important to understand the way content marketing works in order to develop a successful strategy. When a client comes to Twelve12 looking…
It is always exciting to introduce a new product to the market, as it is all or nothing, and a success is determined by the timing and the combination of the right conditions. It really doesn’t matter if there´s a crisis, or not very expensive products have been successfully introduced to the market during the…
“An image is worth a thousand words”: this is not a random expression. We need constant stimuli to achieve our full potential. And in today’s world, which better way to communicate than through video, which also extends its arms and reaches into the business world.
Sometimes, the concept of branding is not very clear to business people. If you don’t have a lot of knowledge of the marketing world, you may be under the belief that marketing and branding are synonyms and/or a cost center. Marketing is not just “something” that you pay for; it involves every aspect of the…
Developing a brand is an exciting and interesting time for all companies, and there are usually many ideas about how to present the company or the product to the market. Some companies and even local authorities go beyond the classic process and involve the people to make it their own with a contest. But once…
