Video Production & Marketing: Traditional or Not?

As one of the top Video Production companies in Orange County, sometimes we have to work with executives that are not sure what they want, and this is especially common when it comes to using digital marketing strategies and someone adds “but make it traditional”.

I am not completely sure that we should keep trying to make a distinction between traditional marketing and online or digital marketing, I guess it is easier for those of us who were around when the concept of a mobile phone was those weird gadgets attached to a car or the very expensive airplane phones. Even the internet was just a bunch of web pages that looked really bad and the content were mostly text, the web browsers were not free and it took ages for a web page to load.

Still, some form of marketing has been always present, maybe not as we know it right now, but there was some marketing present. And because the “oldies” now hold power positions in the marketing industry, and the fear of change is everywhere, there are still some marketers that just can’t accept how important the online presence is for a company right now. It doesn’t matter what anyone says, it can be denied that digital marketing is strong and effective and should be used to our advantage.

We have both sides: those that have proven that online marketing tools work great to deliver a message, and those who still hold on to the “traditional” channels. Who is right and who is not? This is not an easy question to answer; at Twelve12 we believe that it depends on the target audience, as it is true that most people connect through social media and go online for any number of reasons, but there are still some that spend a lot of time watching regular television, listening to the radio, and reading the newspapers.

Either you decide that your company should keep ignoring digital marketing or if you want to give it a try, for your audio visual needs, we have exactly what you are looking for.

Video production in Orange County has a name: Twelve12. Give us a call today and find out more about all the options that we have just for you.

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