With so many options to choose from, anyone can feel overwhelmed and if you are not familiar with the online marketing world, you can also get lost and lose a lot of money in the process. When customers first approach Twelve12 for online marketing advice, they have so many questions about the way everything works, and many have a prejudice towards some tools and they are afraid of others, so in the end the real question is: how do you know which tools to select for your marketing campaign?
This is a tough question with a very simple answer. Yes, it is simple, and it all comes down to knowing your customers and your target audience. Of course I know that you are tired of reading about understanding and knowing your clients, but this is the foundation of any great marketing campaign.
One of the first things that we do at Twelve12 when we are working on internet marketing in Orange County is getting to know the target audience and from there we look for subcategories of customers or potential clients. And it’s only when we reach a certain level of understanding that we move forward and start building up your online marketing campaign.
One thing that you need to know for sure about your clients is, how do they find you? Maybe they look mostly on social media through shared content, or it could be a banner, or maybe a targeted ad? If you have the answer to this question, congratulations! You are ahead on this game; but if you have no idea and you are waiting for customers to come running to your social media page and add you just because you are there, you will be waiting for a long, long time.
It´s time for you to shake it up and get to work, gather all the information from your current customers and elaborate a profile FBI-style. You want to know what your customer does every minute of the day and how he r she does it. You might end up with just a few lines of information, but at Twelve12, we are more than happy to help you answer all those questions and guide you through the whole marketing plan as painlessly as we can.
So don’t waste any more time! Give us a call today and find out more about what we have for you in Internet Marketing in Orange County.