Some people have asked me what makes some brands successful and what type of branding they are using. What they are really asking for is a sort of cake recipe so they can follow it and easily achieve the same level of recognition. At Twelve12, we have all types of clients from all kinds of…
Some customers are more comfortable engaging with companies offline and although this is good for business, this type of relationship is more expensive to maintain when it comes to marketing. Traditional marketing is expensive. Even the most basic strategies such as mail or flyers are way more expensive than an online marketing campaign. Television, radio,…
A lot of new companies fail to stay open for business, and this usually happens as a result of a combination of different variables such as a bad business plan, lack of funding, and poor marketing strategies. At Twelve12, we advise our clients to carefully review their business plan before opening their doors to the…
Over the years we’ve come across several websites that are less than up to date. This doesn’t only fall in the category of complete waste of time, it is also a waste of resources for any company; it doesn’t matter if it is big or small, wasting resources means bad management.
Marketing is one of the most important processes of any company and there is more to it than just advertising products or promotional campaigns. There are many forces present in the marketing process, it is not just about the product or services of a company or business.
Most of us have experienced the “pleasures” of shopping online. Personally, I am more inclined to shop for last minute bargains from dealers with a good reputation, but I and many others have been tricked into giving our money to companies that don’t deliver the products or services as promised. As a result, we learn…
Today is the day: you finally have saved enough money to buy a new car and you will make it happen today! You get ready to go and get it. You know exactly where to go, you know the type of car – hey, you are probably even a friend of the salesman at this…
You woke up today thinking that you have a great business, that things are going really well and you want to take a few more steps to ensure that your company keeps growing. You think about it through your morning coffee and by the time that you sit down at your desk you decide that…
Brands are created to attract customers, if they are carefully planned and presented correctly, they are capable of making our target audience emotionally attached to our company. A big part of the branding process is forging this deep bond with our customers and trying to reach new clients through the right message. Having a successful…
The client’s mind is complex and the digital world has made it even harder to understand. Online marketing is not just a company’s website or online advertising. Should you get involved with the digital media to improve your business? You and only you will have to answer this question.
