Developing a brand is an exciting and interesting time for all companies, and there are usually many ideas about how to present the company or the product to the market. Some companies and even local authorities go beyond the classic process and involve the people to make it their own with a contest. But once you have a name and after all the previous and careful analysis, there is still so much to do before you launch it and present it to the public.
A brand should be an accurate representation of your company; what you need your customers to know about you. It is much more than a logo or a catchy slogan, you might say that you are the cheapest or the best at something, but unless you actually deliver that to your clients, words will never hold any value just by telling them. This is something that you need to understand and think about thoroughly, as customers have a good memory, especially if previous experiences were bad. You need to deliver exactly as you promised and more.
Once you move forward and you introduce your brand to the world, you must deliver the best impression, as you will never get that chance again. You can re-launch, try to cover, adjust your policies, but in the end, the first impression is the one that is hard to forget.
You can’t forget your employees either, they are the first step and they are an important part of the branding process; how do you expect people to believe in your brand if your own employees don’t believe in your statements? It is very hard to sell a product that you don’t think is the best option for the client. Every employee should get on board and become a sales representative. A compensation model can help you develop your branding efforts faster and bring profits to the company while you are doing it.
At Twelve12 we have expert teams that will help you develop a successful brand awareness campaign for your company, give us a call today and find out more about all we have to offer you as a top Branding Agency in Los Angeles