Getting Down to Business

The guys at Green Flag, Gareth Ashworth and Nick Cruickshank, are on a mission. Both are dedicated to rope access, which they see as the preferred, and sometimes the only, way to safely inspect and repair industrial work sites. Green Flag was founded to take this vision of safety forward.

Bringing Empowerment

Trish isn’t the stylist of the rich and famous—she’s there to bring empowerment to real women. What initially drew us to her as a client was her background. Rooted in counseling and psychology, Trish doesn’t simply push products down people’s throats. She puts high value on the experience, the self-confidence, and the many benefits that…

Tech, Talent, and Team: The Trinity for Effective Creativity

What’s your secret sauce? Whether you’re making websites, rallying a sales team, or really any other sphere where work and ideas matter, striking a balance between the different creative fires of your team is where magic comes from. It’s key to think on what your team and your processes look like, what are the unique…

Why You Should be Using Video In Your Content Marketing.

Statistics show that the number of videos watched online everyday by people is estimated in billions of views on any of the most common social media platforms and apps. Also, more than 70% of internet users spend more time watching videos on the internet than doing a different activity. If there are so many people…

The Grain of Truth in the Advertising World of Social Media

Contemporary social media has become an ad-centered world. Most marketing companies in Orange County will design a social media strategy around this advertising core. However, it is important not to neglect the other part that lies at the center of a successful social media presence: your brand’s story.

Social listening

Talking about online marketing in previous posts, we have mentioned that marketing rules are a bit different when we are developing a marketing plan specifically designed for the online world. Some of the things that we have covered at Twelve12  are the fast pace, the way we approach to our customers, ways to improve our…

Communicating Your Brand Visually

Symbols are how we communicate. Theyare the tools we use to summarize and understand our world. But what is a symbol anyway, and what are the symbols that you’re using to represent your brand’s visual identity? A branding agency in Orange County can help add clarity to your symbols.

Brand Personality

What is Brand Personality? Branding is one of the most challenging things that we have to do as marketers, but it is also a fun and rewarding activity. A brand is a reflection (or should be) of your whole company; the values, ways of interaction with the community, quality of the product, the efficiency of the…

Digital Marketing Tips

If you have spent a lot of money in buying social media or search engine ads, and you haven’t seen positive results that are worth the money you’ve paid for them, then you are ready to read this post for some digital marketing tips.

Don’t Lose the Story

There are two types of video production that you can implement: the kind that improves and brings into focus the story that your brand is trying to convey, and the kind that covers up and distracts from that story. This is true for every single type of video, from keeping up a vlog, to storyboarding…

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