Developing a business plan for your online business is one of the best things that you can do, it will provide a lot of information and save you countless headaches from the outset. As you complete the different areas of your business plan, you will be able to understand your business better and design better business strategies for your company, particularly those in online marketing.
Keep in mind that even though an online business is like any other business, developing online marketing strategies are not done the same way as traditional marketing. The tools are not the same and the approach is completely different. Having said that, Twelve12 wants to share with you some great tips to improve your online marketing.
Having worked online marketing in Orange County and worldwide for numerous companies over the years, we’ve found some important things that you need to consider for your online marketing plan.
Gathering information is a key activity for any company and you should direct your aim towards the core elements of your business. If you have been reading our blog, you probably know by now that the online customer behaves in certain ways that traditional marketing just doesn’t contemplate. If you haven’t done so, please go ahead and review some of our past articles on the topic. You need to design your strategies accordingly and approach your potential customers in a way that they’ll be open to listen to your offer.
Your online presence will be what your target audience notices. Simply giving them a list or a description of your products or services and telling them that you are great will not be well received; just think about the way that you behave as an online customer: you ask around within your online “tribe”, you do online research and compare prices and reviews, and then you go and check all your options before you make a purchase.
Advertising is another big part of online marketing strategies, but let us tell you, at Twelve12, you won’t find senseless advertising packs, and we consider the best way to approach your customers to increase the chances of converting those leads into actual sales. And sometimes, paid ads are not what your company needs. It can be a blog, an online video, an online community – the options are many, and you just need to find which one is the best for you.
If you are not sure where to begin, give us a call today, at Twelve12 we will take care of your online marketing in Orange County needs at a great price.