Is it time for you to start doing internet marketing in Orange County? Or anywhere else for that matter? The answer is yes (unless your target audience has no access to the internet whatsoever in any way) but it is a mistake to just start throwing your money away before even making an online marketing plan at least.
Remember that marketing is not a synonym for advertising. Even though advertising is one of the most commonly used strategies, it is only a small part of a bigger marketing plan. A lot of research must be done if you want your company to succeed.
The value of a internet marketing plan is often underestimated, especially by small business owners and entrepreneurs, but at Twelve12 we want to tell you a secret. If you want your money to bring back paying customers, you need to develop a plan, set it up in place, follow set strategies, review and compare any controls that you had set up in place, and make the necessary changes to help your business grow.
It is hard for people that don’t have any experience to understand how internet marketing works, and there are so many options out there that it can be overwhelming, and this is where an online marketing plan comes in handy. First, you need to decide what your goals are; what do you want to obtain from doing online marketing? The second thing is that you need to decide the type of strategy, the things that you are going to do or what you want the people to do in order to achieve your goals. And finally, you need to create your tactics, as the tactics are the particular or specific things that you are going to do in order to make your strategies work and achieve your goals.
As you can see, a marketing plan has a very specific set of components that will be useless unless you have a deep understanding of your customers and their habits, their preferences, the type of groups that they like, the way they act as a group and the way they process information in order to buy something and the factors that influence them when they decide to purchase something.
If you want to find out more about internet marketing in Orange County and the best way to develop your own internet marketing plan, give us a call today. At Twelve12, we´ll be delighted to help you achieve your goals.