Should you do your own marketing? Many people share the idea that marketing only includes two tasks: advertise and sell. Moreover, in many ways, a lot of entrepreneurs believe that the marketing department spends a lot of time making pretty ads at the most expensive cost, and spending a lot of company resources. Inquiring of…
The analytics of a business and your website’s statistics provide a lot of useful information for the entrepreneur, but if you are not familiar with the options and the scope, it is very easy to feel overwhelmed and simply ignore them. At Twelve12, we are constantly looking for ways to help our customers with their…
If you just start your business and want to create a brand, you will encounter two important points regarding branding and branding beyond a logo is critical. The first is that you have a blank canvas to be as creative as you want, and the second is that, if you do not have a clear…
For some it has gone unnoticed, but are you aware of the exponential increase in the of videos in all digital media? It is absolutely incredible. Go back a few years in your memory: Facebook alone mainly consisted of sharing some lines of text, external links, and pictures. Currently, online videos constitute a big part…
“Beauty is rather a light that plays over the symmetry of things, not that symmetry itself.” -Plotinus One of the most difficult parts of learning design is training oneself to see things proportionally.
People from all over the world get online on a daily basis and brand awareness is key to doing business successfully. The statistics that are published online about this topic say that new users get online every day increasing the numbers into millions of users. Being among them, you can agree that we are constantly…
As a very important part of the online marketing practice in Orange County and anywhere around the globe, the Conversion Rate is still one key indicator of the proficiency of your online marketing strategies.
At Twelve12, we keep trying to find better and powerful ways to improve your digital marketing in Orange County and we want to tell you some more about what to look for.
If you have had your business for a while and it was doing really well and suddenly business is sluggish, don’t give up just yet. Sometimes it happens; we have a perfectly good company and out of the blue (or so we think) it begins to struggle. The economy may be a factor, but most…
Does traditional marketing still matter in a world with digital marketing? Small companies, especially those with a very limited budget, may be tempted to engage in marketing activities without giving it too much thought, just because they keep hearing the same thing over and over again. Online marketing, email marketing, inbound marketing, SEO. Let me…
